Its real power lies in enabling people to do something for a cause which they specifically care about.
- Ed Martin , Director, International Insights & New Methods, The Hershey Company
82% of consumers said that cause-related marketing enabled them to support a charity or cause more than they would have otherwise.
To learn more about the Pause to Support a Cause program, please contact the most appropriate resource at the CMO Council. General program inquiries may be sent to Fabriano Angelo, CMO Council program manager.
Donovan Neale-May, Executive Director, CMO Council
donovan@cmocouncil.org
General Operations:
Liz Miller, Vice President, Programs & Operations
lmiller@cmocouncil.org
Sponsorship & Business Development:
Bryan DeRose, Senior Director, Business Development
bderose@cmocouncil.org
Partnerships and General Program Management:
Leora Tanjuatco,
Program Coordinator
ltanjuatco@cmocouncil.org
Web & Creative Services:
Natalie Fleisher, Senior Director, Interactive & Creative Services
nfleisher@cmocouncil.org
Media Contact:
Leora Tanjuatco,
Program Coordinator
ltanjuatco@cmocouncil.org
How It Works
Giving… and receiving… has never been easier. See how your time, your market research or your charity can get involved.
See how it works 
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The first step in revolutionizing how we give, how we research, and how we accept assistance starts with registering with the Pause to Support a Cause program. Choose to get involved personally, request more information on how to become a corporate user of the Pause Research Panel, or register your charitable organization and start tapping into a broad audience of invested, philanthropic consumers looking to learn more about how to support causes that strike a chord. Register today
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Pause to Support a Cause, a milestone CMO Council campaign, will enjoin global corporations and public sector partners in a new initiative to "survey the socially beneficial way" by "donating on behalf of those participating." Learn more about the CMO Council
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