For many of us in marketing, research and consumer insights can make the difference between huge success and average returns. But, we are all also struck with the difficulty in reaching a diverse, qualified, engaged panel of hard to reach consumers. As the landscape of market research evolves, we invite you to part of surveying the “beneficial way” through the Pause to Support a Cause initiative. As we are limiting access to this highly qualified and diverse consumer panel, the first step will be to gather more information about your organization and specific research needs. We have also aggregated articles, research and facts and figures to frame why we are taking this step into a new model of market research. Once you complete this form, a representative of the CMO Council will be in contact with you to learn more about your specific research needs and interests. Click here to view more resources
Pause to Support a Cause, a milestone CMO Council campaign, will enjoin global corporations and public sector partners in a new initiative to "survey the socially beneficial way" by "donating on behalf of those participating." Learn more about the CMO Council