Its real power lies in enabling people to do something for a cause which they specifically care about.
- Ed Martin , Director, International Insights & New Methods, The Hershey Company
82% of consumers said that cause-related marketing enabled them to support a charity or cause more than they would have otherwise.
ABOUT PAUSE TO SUPPORT A CAUSE AND OP4G:
As the operating partner for the CMO Council's Pause to Support a Cause campaign, OP4G provides the infrastructure to connect global marketers to a valuable research audience.
OP4G's services help marketers and their agencies access their U.S.-based consumer panel for various research activities, including surveying, focus groups, advertising and web site interface testing, as well as political polling. These clients sign up for continuous or periodic access to the OP4G database through an annual subscription or on a fee-for-use basis. Pricing is based on varying standard/premium database query/access/reporting fees and respondent cost to complete rates.
Download the documents below to learn more.
OP4G's THEME PARK COMPANY RESEARCH
Op4G fielded a survey to the general member population -- 996 completed responses were compiled in under 36 hours. The results are summarized in the following report.
OP4G's LUXURY CAR MANUFACTURER RESEARCH
Op4G fielded a study to 1369 pre-qualified members identified as potential luxury car buyers -- 506 completed responses were compiled in under 9 hours. The results are summarized in the following report.
How It Works
Giving… and receiving… has never been easier. See how your time, your market research or your charity can get involved.
See how it works 
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The first step in revolutionizing how we give, how we research, and how we accept assistance starts with registering with the Pause to Support a Cause program. Choose to get involved personally, request more information on how to become a corporate user of the Pause Research Panel, or register your charitable organization and start tapping into a broad audience of invested, philanthropic consumers looking to learn more about how to support causes that strike a chord. Register today
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Pause to Support a Cause, a milestone CMO Council campaign, will enjoin global corporations and public sector partners in a new initiative to "survey the socially beneficial way" by "donating on behalf of those participating." Learn more about the CMO Council
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