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Its real power lies in enabling people to do something for a cause which they specifically care about.
- Ed Martin , Director, International Insights & New Methods, The Hershey Company
82% of consumers said that cause-related marketing enabled them to support a charity or cause more than they would have otherwise.
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 08.28.09 · University Fund Raisers in Europe Appear Less Shaken by Downturn - David L. Wheeler - The Chronicle of Philanthropy British university fundraisers are less shaken by the downturn when compared to universities in the United States… Go to article  08.27.09 · Nonprofit Groups Announce Event in New York to Mark September 11 - - The Chronicle of Philanthropy Many nonprofit groups have teamed up with the Obama service campaign to launch special events in New York on September 11th. Go to article |
 Tactical Philanthropy Blog focuses on influencing tactical strategies around the world of philanthropy. The Tactical philanthropy blog is ran by Sean Stannard-Stockton who is also a current columnist for the… Go to blog Kivi's NonProfit Communicaitons Blog This blog aims to help small and medium-sized nonprofits communicate more effectively with their members, donors, volunteers and other supporters. This blog is ran by Kivi Leroux Miller who… Go to blog |
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Giving to the Environment/Animals subsector is estimated to be $6.58 billion, or 2 percent of total estimated giving. (Giving USA… Read more
International Affairs organizations, which include relief, direct aid, exchange, and other programs focused on international… Read more
Arts/Culture/Humanities organizations received an estimated $12.79 billion in 2008, or 4 percent of total estimated giving. (Giving… Read more |
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How It Works
Giving… and receiving… has never been easier. See how your time, your market research or your charity can get involved.
See how it works 
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The first step in revolutionizing how we give, how we research, and how we accept assistance starts with registering with the Pause to Support a Cause program. Choose to get involved personally, request more information on how to become a corporate user of the Pause Research Panel, or register your charitable organization and start tapping into a broad audience of invested, philanthropic consumers looking to learn more about how to support causes that strike a chord. Register today
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Chief Marketing Officer Council
Pause to Support a Cause, a milestone CMO Council campaign, will enjoin global corporations and public sector partners in a new initiative to "survey the socially beneficial way" by "donating on behalf of those participating." Learn more about the CMO Council
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