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Its real power lies in enabling people to do something for a cause which they specifically care about.
- Ed Martin , Director, International Insights & New Methods, The Hershey Company
82% of consumers said that cause-related marketing enabled them to support a charity or cause more than they would have otherwise.
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 09.26.11 · Leveraging Social Media for Social Good - Bindu Nair Maitra - Campaign India Campaign India talks to two social media professionals Beth Kenter, CEO, Zoetica (pictured, left) and Gaurav … Go to article  09.04.08 · Promoting Corporate Social Responsibility - David R. Butcher - ThomasNet Promoting corporate social responsibility in a time where businesses are very cost conscious is very hard. Explains… Go to article |
 Corporate Responsibility Matters This blog helps encourage strategic thinking and creative insight to discussions about the evolution of CR strategy and practice. Go to blog Authentic Organizations Compiles an array of authenticity issues and examples of organizations. Go to blog |
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76% of consumers are willing to pay more at the cash register for environmentally friendly products. (Opinion Research Corp)
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Corporate giving, which is closely tied to corporate profits, is projected to have decreased 4.5 percent (-8 percent in … Read more
Giving in worst economic climate since Great Depression exceeds $300 billion for second year in a row. (Giving USA Foundation)
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How It Works
Giving… and receiving… has never been easier. See how your time, your market research or your charity can get involved.
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The first step in revolutionizing how we give, how we research, and how we accept assistance starts with registering with the Pause to Support a Cause program. Choose to get involved personally, request more information on how to become a corporate user of the Pause Research Panel, or register your charitable organization and start tapping into a broad audience of invested, philanthropic consumers looking to learn more about how to support causes that strike a chord. Register today
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Chief Marketing Officer Council
Pause to Support a Cause, a milestone CMO Council campaign, will enjoin global corporations and public sector partners in a new initiative to "survey the socially beneficial way" by "donating on behalf of those participating." Learn more about the CMO Council
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