Use of the Pause to Support Cause visual identity kit to promote and merchandise their commitment to socially beneficial research practices. This will include campaign logo, banners, buttons, video segments, flash animation, web site link and other multimedia content.

Company/agency profile and/or multi-brand listing on the Pause to Support a Cause web site, along with online access to the non-profit Survey Panel Pool. This will include demographic (and psychographic) information on the membership bases of every committed non-profit that has elected to embrace the campaign and gain opt-in participation from their respective members, supporters, contributors, fundraisers, followers, boosters, and advocates.

On-demand research fielding using a diverse and globally distributed opt-in audience that supports causes which address a broad spectrum of issues, needs, concerns and crisis areas. These include malaria, HIV, poverty, chronic disease conditions, safe drinking water, women and child abuse, education, human rights, disaster recovery, wilderness and wildlife protection, historic site and land conservation, global warming, animal safety, endangered species, ethnic advancement, and many more.

Matching of market research needs to most relevant, non-profit targets to optimize fielding, participation and response to public and private sector surveys, polls, studies, focus groups, as well as customer feedback and co-innovation initiatives.

Brand affinity and corporate goodwill from close association with a global campaign endorsed by some of the world’s most prominent, credible and influential social responsibility advocates and non-profit champions.

Active engagement and involvement in a vibrant community of chief marketing executives and market research professionals committed to “Survey the Socially Responsible Way” and to “Donate on Behalf of Those Who Participate.” This will include best practice exchange, case study discussions, in-person dialogues, virtual video interactions, peer networking, etc.

Opportunities to build cause marketing partnerships and programs through better knowledge and intimacy with the psychographic drivers, preferences, views, opinions and behaviors of non-profit constituents and stakeholders.

Make sponsorship payment

For additional information or to have your brand engage in this exciting initiative please contact:

Bryan DeRose
Sr. Director, Business Development
CMO Council
Phone: 650-433-4144
Email: bderose@cmocouncil.org