Giving to the Environment/Animals subsector is estimated to be $6.58 billion, or 2 percent of total estimated giving. (Giving USA Foundation)
International Affairs organizations, which include relief, direct aid, exchange, and other programs focused on international issues, received an estimated $13.3 billion, or 4 percent of total estimated giving. (Giving USA Foundation)
Arts/Culture/Humanities organizations received an estimated $12.79 billion in 2008, or 4 percent of total estimated giving. (Giving USA Foundation)
Estimated giving to the Public-Society Benefit subsector was $23.88 billion in 2008, or 8 percent of total estimated giving. (Giving USA Foundation)
Gifts to Health organizations are estimated to be $21.64 billion, or 7 percent of total estimated giving. (Giving USA Foundation)
Education organizations received an estimated $40.94 billion, or 13 percent of the total. Gifts to this type of organization decreased 5.5 percent (-9 percent adjusted for inflation). (Giving USA Foundation)
Foundation grantmaking amounted to $41.21 billion, an estimated 3 percent increase in current dollars but a drop of 0.8 percent adjusted for inflation. It is 13 percent of total giving for 2008. (Giving USA Foundation)
Corporate giving, which is closely tied to corporate profits, is projected to have decreased 4.5 percent (-8 percent in inflation-adjusted dollars), to $14.5 billion. It is estimated to equal 5 percent of all charitable giving. (Giving USA Foundation)
Among organizations working to meet people’s basic needs (food, shelter, clothing, etc.), more than half (53 percent) said they are underfunded or severely underfunded for 2009. (Giving USA Foundation)
For 2009, 60 percent of the surveyed human services organizations were cutting expenses, including cutting services or staff, due to funding shortages. (Giving USA Foundation)
Compared with 2007, 54 percent of human services charities saw an increase in need for their services in 2008; 30 percent saw little change in need; and 16 percent saw a decline. (Giving USA Foundation)
Giving in the worst economic climate since Great Depression has exceeded $300 billion for second year in a row. (Giving USA Foundation)
U.S. charitable giving was estimated to be $307.65 billion in 2008. (Giving USA Foundation)
89% of Americans believe corporations and nonprofits should work together to raise money and awareness for causes. (Cone Inc.)
76% of Americans believe partnerships result in a more positive image for the nonprofit. (Cone Inc.)
75% of Americans feel nonprofits would benefit from having employees of the partner company volunteer for the nonprofit. (Cone Inc.)
66% of corporate citizens would welcome information about a cause or charity on the company’s product or packaging. (Cone Inc.)
The U.S. sponsorship spending on cause marketing will hit $1.57 billion in 2009, growing 3.1% this year. (Cause Marketing Forum)
In 2009, corporate cause sponsorship was virtually flat -- down 0.3% to $1.51 billion -- whereas the overall sponsorship category was down 0.6%.
In 2009, sports, which accounts for nearly 70% of sponsorship spending, was down 1%.
In 2009 cause marketing's share of the overall sponsorship market remained at 9%.
Projected spending, growth and category share in 2010 are: 1. Sports: $11.6 billion, up 2.8% 68%2. Entertainment Tours/Attractions: $1.74 billion, up 5.7% 10% share3. Causes: $1.61 billion, up 6.1%, 9% share4. Arts: $841 million, up 2.6%, 5% share5. Festivals, fairs, annual events: $781 million, up 3.3%, 5% share 6. Associations, membership orgs: $503 million, up 3.4%, 3% share(IEG 2010 Sponsorship Report)
Over the last few years, cause sponsorship has grown as follows: 2009 -- $1.51 billion, 0.3% decline 2008 -- $1.52 billion, 5.5% growth 2007 -- $1.44 billion, 10.4% growth 2006 -- $1.34 billion, 20.2% growth 2005 -- $1.17 billion, 18.4% growth 2004 -- $988 million, 7.2% growth 2003 -- $922 million, 6.3% growth 2002 -- $816 million, 13% growth Back in 1990, cause sponsorship spending was only $120 million.
According to the Blackbaud 2010 Online Giving Report, the largest charities in the U.S. saw a 55.6 per cent increase in donations online over 2010.
According to the Blackbaud 2010 Online Giving Report the online giving rised by 35 per cent in the US.
Last year, charitable giving rose 3.8 percent after falling for the two previous years (Giving USA Foundation)
In 2010, individuals, corporations and foundations gave $291 billion to charity. (Giving USA Foundation)
The most growth in giving was through charitable bequests, which increased 18.8 percent to $23 billion. (Giving USA Foundation)
Corporate giving, which represents 5 percent of all charitable gifts, rose 10.6 percent to $15 billion. (Giving USA Foundation)
Individual giving also rose, climbing 2.7 percent in 2010 to $212 billion. (Givning USA Foundation)
Only foundation giving experienced a decline, falling slightly by less than 1 percent (0.2 percent) to $41 billion. (Giving USA Foundation)
Total charitable giving has increased each year since 1954 (when tracking began) except for 1987, 2008 and 2009. From 2008 to 2010, total charitable giving decreased 4.2 percent, according to the report. (Giving USA Foundation)
Korea ranked 81st with Chad among the 153 countries listed in the 2010 World Giving Index (Charities Aid Foundation)
Its real power lies in enabling people to do something for a cause which they specifically care about.
- Ed Martin , Director, International Insights & New Methods, The Hershey Company
82% of consumers said that cause-related marketing enabled them to support a charity or cause more than they would have otherwise.
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Pause to Support a Cause, a milestone CMO Council campaign, will enjoin global corporations and public sector partners in a new initiative to "survey the socially beneficial way" by "donating on behalf of those participating." Learn more about the CMO Council 
