10.19.11 · Nonprofits Squeezing Resources to Serve More - Susan Campbell - To weather this historic recession, a new study says, Connecticut nonprofits are merging, laying off staff, and seeking a more streamlined business model to stay active. The nonprofit world is increasingly dipping into the world of corporate/government as individual charities — most of them involved in human services — seek the kind of guidance that will allow them to maintain operations through these very tough times. Go to article
09.26.11 · Leveraging Social Media for Social Good - Bindu Nair Maitra - Campaign India Campaign India talks to two social media professionals Beth Kenter, CEO, Zoetica (pictured, left) and Gaurav Mishra, CEO, 20:20 Social (pictured, right) to understand how brands can use social media to fulfil CSR goals. What do you believe are the positive rub-offs for brands that use social media to align themselves with a specific social cause? Go to article
09.04.11 · In Down Economy, Nonprofits Explore Profit-Making Ventures - Vanessa Small - The Washington Post Nonprofits are not adorable, cute, little organizations that help the needy. At least that's how chief executive of D.C. Central Kitchen Mike Curtin puts it when people try to shame his nonprofit's earned-income ventures. Go to article
08.18.11 · Government Contracts with Nonprofits: Good Doing or Wasteful Spending? - Jay Brady - Gulf Coast Business Review Local governments contracting with nonprofits for services spend millions of taxpayers' dollars each year. The strategy has its supporters and detractors. Go to article
08.17.11 · P&G touches millions with philanthropy - Karachi - International Herald Tribune Proctor and Gamble, one of the largest consumer goods companies in the world, claims that well over 22 million Pakistanis have benefited from its corporate social responsibility initiatives over the course of the two decades the firm has had a presence in Pakistan. Go to article
08.16.11 · Starbucks CEO: Stop giving to campaigns - - The chief executive of Starbucks is urging business leaders to stop giving to political campaigns until lawmakers develop a solid plan to cut the U.S. deficit. Go to article
08.16.11 · Can CSR weather the recessionary storms? - - The Independent With discretionary budgets being slashed in the downturn, the value of corporate responsibility is being challenged. Andrew Wigley argues that it shouldn't be Go to article
08.09.11 · CSR is dead, long live social enterprise - Dermot Egan - Guardian We must move in to an era where companies do not separate themselves from the consequences of their operations, we must champion shared values Go to article
08.09.11 · Foundations Were Ready For U.S. Downgrade, Fear Double-Dip - MarkHrynwa - The Nonprofit Times The first-ever downgrade of long-term U.S. debt on Friday threw more uncertainty into any potential economic recovery just as charitable giving was creeping back to pre-recession levels. Go to article
08.09.11 · Viva Cause Marketing! - David Hessekiel - MediaPost At the Cause Marketing Forum, we're scratching our heads over a paradox. Every day we see more companies and brands engaging with causes, but many of them shy away from describing their efforts as "cause marketing." Go to article
07.27.11 · Only 37% Have Purchased Products Associated With Causes in the Past Year Even Though It Is the Number One Way Americans Donate to Causes - - Sacramento Bee New MSLGROUP Findings Show the Rising Disconnect Between the Causes Companies Support and the Products They Sell is Keeping People from Participating Go to article
07.26.11 · Korea has yet to cultivate culture of giving - - Korea Herald Rich people must make more donations for a cohesive society Go to article
07.24.11 · Tracking Big Corporate Donors - - Chronicle of Philanthropy Find out how much money some of the nation's largest companies have given to nonprofit groups over the past three years, and what charities they support. Go to article
07.13.11 · Bolder Giving: Attracting Young Wealthy Donors - - Chronicle of Philanthropy A live discussion forum discussing how to attract young wealthy donors. Go to article
07.06.11 · Causecast: How Brands, Employees, And Non-Profits Partner For Change - Simon Mainwaring - Fast Company In We First I contend that purposeful engagement represents an enormous opportunity for brands in the social business marketplace. But exactly how does a brand do this? And in what ways can they engage their employees so that they not only earn goodwill with their customers, but also inspire their employees to promote their companies with pride? Go to article
07.06.11 · A Campaign That Honors, Empowers, Respects Mom - Maria Bailey - MediaPost All too often, it seems that the media spotlight shines on marketing initiatives gone bad. Unfortunately, the same viral buzz that is created with a good mom marketing program can take a brand mistake and catapult it to another level. I'm not going to waste my words here recapping all the social media tragedies of big brands; instead, I want to focus on successes. Go to article
06.27.11 · Study: Nonprofit Managers Eyeing The Door - Samuel Fanberg - The Nonprofit Times More than two-third of nonprofit executives say they will leave their jobs within the next five years and only one-fifth think their boards are doing a good job. Go to article
06.23.11 · 7 Cause Marketing Lessons from Machiavelli - Joe Waters - Huffington Post Niccolo Machiavelli, the Italian diplomat who wrote the classical treatise The Prince 500 years ago, probably would have been a big fan of cause marketing. For a man so interested in statecraft, Machiavelli would appreciate the bottom-line benefits of cause marketing to causes and companies. Go to article
06.22.11 · Charitable Giving Rises 3.8% in 2010 - Seth Fiegerman - The Street Americans gave $290.9 billion in charitable donations last year, nearly 4% more than the previous year, according to a report from the Giving USA Foundation marking the first year-over-year increase since the recession began. Go to article
06.07.11 · Are charities killing their own brands? - Michael Barnett - MarketingWeek I fear for the third sector. Charities are among the organisations hardest hit by government cuts, and now the industry’s own watchdog has delivered some cautionary figures on how they target their marketing communications. Go to article
06.07.11 · Are charities killing their own brands? - Michael Barnett - MarketingWeek I fear for the third sector. Charities are among the organisations hardest hit by government cuts, and now the industry’s own watchdog has delivered some cautionary figures on how they target their marketing communications. Go to article
06.07.11 · Cause Marketing Campaigns Recognized - 06/07/2011 - - The Nonprofit Times More than a dozen cause marketing campaigns were recognized last week as the best in the business.

The Cause Marketing Forum (CMF) bestowed its ninth annual Cause Marketing Halo Awards during its conference last week in Chicago, highlighting successful relationships between nonprofits and corporations in 2010. Go to article
05.29.11 · Nonprofit Human Sustainability: A Competitive Advantage? - Val Miranda - TriplePundit Attention all values-based workers! There is a nonprofit down the street that pays like Google and lets you work from home. It offers flexible hours, a great work environment, and discounted childcare. Would you run to check it out? I bet the answer might be a loud ‘yes.’ It does not sound like any of the nonprofits I have worked for in the last twenty years, but I know there are quite a few out there. Go to article
05.25.11 · How To Give To Charity - - SmartMoney Just as you would spend any dollar, make smart, well-informed decisions when making donations. Go to article
05.25.11 · Don't abandon CSR for creating shared value just yet - John Elkington - Guardian Although CSV has many virtues, it is unlikely to deal with the thornier CSR issues such as human rights or corruption Go to article
05.19.11 · Companies bring CRS to the boardroom - Sara Stroud - Sustainable Industries What’s driving big companies’ corporate social responsibility efforts?Increasingly it’s shareholders, according to a new report from Ernst & Young. The auditing and consulting firm estimates that shareholder resolutions targeting environmental and social issues could account for half of all resolutions in 2011. Go to article
05.18.11 · 8 Out of 10 Women Believe in Supporting a Cause - Cynthia Boris - Marketing Pilgrim Cause marketing isn’t just for non-profits. Almost every high profile company has been involved in some kind of charity effort to the point where it can look more like a play to up profits and less like an honest attempt to do good. Go to article
05.16.11 · Urban Outfitters' Cause Marketing for NPR Is a Poor Fit - Joe Waters - Huffington Post As originally reported by Fast Company, Urban Outfitters offers a specially branded NPR tee on the public radio station's website for $20. Profits support NPR. Nice cause marketing (purchased-triggered donation, more specifically). Go to article
05.13.11 · Social Video and Cause Marketing: How Nonprofits Are Doing Viral Video - Grant Crowell - I interviewed Chris Quigley, Co-founder of the buzz marketing company, Viral Ad Network, about why and how companies should engage in social causes using video. Chris also shares the special benefits that social video campaigns can have for charities, and we add some of our own tips for businesses on how to do their own social video in “cause marketing.” Go to article
05.12.11 · How The New Yorker Is Helping Pepsi With 'Social Marketing' - Marion Nestle - The Atlantic The latest "soda war" is the fight to have your products seem healthy—and PepsiCo has enlisted some media allies Go to article
05.10.11 · Small charities get TLC from mobile mentors - John Scott Lewinski - CNET News A new network employing mobile devices and social networks wants to make it easier for small charitable organizations to raise the money they need to help their causes.  Go to article
05.09.11 · Fine-Tune Your Philanthropy - Naveen Jain - Opening up your checkbook may seem like a way to help a cause. But without careful thought, that altruistic action could fizzle. To achieve sustainable philanthropy, follow this five-point plan. Go to article
05.02.11 · Charities Stay On Mission With News Of Bin Laden’s Death - Mark Hrywna, Sam Fanburg and Paul Clolery - The NonProfit Times It’s the news that some families and survivors of the Sept. 11 terrorist attacks have waited to hear for almost a decade: Osama Bin Laden is dead. Go to article
05.01.11 · The Social Entrepreneurship Spectrum: Nonprofits With Earned Income - Issie Lapowsky - Inc. A 501(c)(3) nonprofit can still generate earned income. And plenty do. The National Center for Charitable Statistics estimates that nearly 70 percent of the $1.4 trillion generated by nonprofits in 2008 came from the sale of goods and services. Go to article
05.01.11 · How Brands Ensure Purpose Doesn’t End Up As Greenwashing - Simon Mainwaring - Fast Company As the business marketplace moves closer towards being a comprehensive social experience, the onus falls upon brands to be more defined in terms of what they stand for, their core values and how they communicate them to their community of customers. While that may sound simple it's very complicated to execute. Go to article
04.28.11 · Social Media and CSR: Are We There Yet? New White Paper - Howard Greenstein and Tom Watson - Social media is almost a given. With over 141 million Americans on Facebook and over 600 million worldwide, according to, 31 million on Twitter, and 100 million on LinkedIn, it is rare to convene a group of adults and not find someone who has a quick way to share with their friends online. Go to article
04.22.11 · Nonprofits say corporate contributions rising - Sarah Duxbury - San Francisco Business Times Nonprofits of all stripes are reporting success not only with fundraising and ticket sales, but also in signing new corporate sponsors. That suggests that after several years of restricting support to past grantees, corporations are again adding nonprofits to their philanthropic rosters. Go to article
04.22.11 · Cause-Related Video Marketing: What Stonyfield and Honest Tea Can Teach Us - N/A - The Video Commerce Consortium As a tie in with April’s “Earth Month”, the CEOs of two organic produce companies, Stonyfield Farm and Honest Tea teamed up for a “cooperative video contest” with two objectives: Promote the companies’ partnership for Earth Month, and generate more awareness of the benefits of organic food and beverages. Below I have outlined how we can learn from their example of doing video in a “cause-related marketing” campaign, and have listed some tips for how your own business can do cause-related video marketing and practice corporate social responsibility. Go to article
04.14.11 · The Best Citizens in Corporate Governance - Selena Maranjian - The Motley Fool Like most investors, you probably aim for the best possible return when picking potential investments. But as consumers increasingly clamor for companies to embrace social responsibility, good corporate citizenship is fast becoming a vital part of any business or stock's success. Go to article
04.12.11 · Cause Marketing – Does the Motivation Matter? - Krystal Kavney - TriplePundit Cause marketing is on the rise from business and nonprofit partnerships to social media fund raising. The success of media darlings TOMS shoes and its nonprofit partner, Friends of TOMS, was due to the direct connection of the sale of a product to the cause it supported. The TOMS business model was created in such a way that neither organization would have likely seen the huge scale of consumer and financial support without the partnership of the other, landing the company on the number 6 spot on the Fast Company 2010 Top Ten Most Innovative Retail Companies. Although businesses do not often exist just to further a cause, there are many opportunities for these types of partnerships to lead to financial gains for business and nonprofit organizations. Go to article
04.06.11 · Not as Good as Giving - Study Finds Cause Marketing Drives Down Donations - James David Morgan - The Nonprofit Quarterly Times A University of Michigan study has found that cause marketing hurts charitable giving. More precisely, the study found that giving decreased if a donor had previously purchased a cause-related product, even if the donor was going to make the purchase independent of any charitable considerations. As a result of her findings, Professor Aradhna Krishna, the study's lead researcher, suggests that maybe not all giving is good giving. Go to article
03.31.11 · Buying Products Tied to Charities Depresses Giving, New Study Finds - Raymund Flandez - The Chronicle of Philanthropy Fund raisers have long worried about a possible downside to corporate-charity marketing deals—that people who buy a special brand of yogurt or computer or stuffed animal because a retailer promises to give a small percentage of the purchase price to a good cause will figure they have met their charitable obligation and not give as much in direct donations. Go to article
03.24.11 · 10 Tech Tools for Cause Marketers - Joe Waters - Selfish Giving Here’s a list of ten tech tools companies and causes can use for cause marketing to raise money and awareness. Go to article
03.14.11 · The Business Benefits of Philanthropy - Tiffany Finley - TriplePundit One of the chief misinterpretations of corporate charitable giving is that it must always be in monetary form. Volunteering, fundraising events, and publicity are also ways in which business, big or small, can help bring awareness to charitable work in their community. Even small donations can make a big impact on small organizations. So connecting the dots between employee interests, client investments, and strategic philanthropy can lead to healthier relationships. Charities receive donations, and companies receive positive publicity, strengthen ties with partners, and increase employee loyalty, making this a win-win for business and the community. Go to article
03.11.11 · Doing More by Doing Even Less - Jesse Weaver - Advertising Age Boulder Digital Works Student Offers Four Tips for Changing Behaviors Go to article
03.07.11 · Why Brands That Do Good Must Also Do It Well - Simon Mainwaring - Forbes More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Go to article
03.01.11 · UPS and Corona Take First Shots at 'March Madness' - CHristopher Heine - ClickZ The UPS Store and Corona are among the earliest brands tipping off "March Madness" campaigns. While the beer company launched a cause marketing initiative today, the shipping services retail firm debuted a Facebook-driven effort on Feb. 21. Go to article
02.23.11 · Reverse Cause Marketing: Coca-Cola Goes on the Defensive - Aman Singh - Forbes This Forbes article includes an interview from last year with Coca-Cola CEO Muhtar Kent.
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02.18.11 · Online giving rises by 35 per cent in the US - Celina Ribiero - Donors in the US are getting more comfortable giving via the internet according to new research which shows a 34.5 per cent spike in online giving in that market last year. Go to article
02.17.11 · Charitable Deduction Limit: Bad For Art Nonprofits? - Elizabeth Blair - President Obama unveiled his 2012 budget on Monday, proposing a raft of spending cuts and tax hikes. It includes a proposed limit on the charitable deduction for the top income bracket, which has nonprofit organizations concerned. Go to article
02.14.11 · GiveBack.Org Turns Anyone into a Philanthropist - - A new website,, helps anyone establish a personal foundation for charitable giving – turning them into a philanthropist like a Mark Zuckerberg, Bill Gates, or Rockefeller. The website makes it easy to manage one's charitable giving and, best of all, grow their foundation's assets doing ordinary things, helping ordinary people donate beyond their ordinary means Go to article
02.11.11 · Pensions Sink Postal Service’s Profit - Mark Hrywna - NonProfit Times Continuing to push for Congressional relief from prefunding future retiree healthcare benefits, the United States Postal Service (USPS) said it would have netted $226 million in income for the first quarter if not for the required $5-billion payment. Instead, the USPS reported a loss of $329 million, more than the $297-million loss a year ago, and it expects to have a chase shortfall by the end of this fiscal year (Sept. 30), as well as reaching its statutory borrowing limit. Go to article
02.08.11 · Guest Post: Nonprofits Can Learn From Groupon’s Super Bowl Fumble - Peter Panepento - The Chronicle of Philanthropy The group-buying  Web site Groupon raised the hackles of the many people in the nonprofit world with a pair of commercials that aired during Sunday’s Super Bowl. Go to article
02.01.11 · Peter Jackson Raises $2 Million To Go After Cause Marketers At The Experience Project - Erick Schonfeld - TechCrunch Cause marketing is taking off, with social networks like Facebook and Twitter providing the fuel, and companies are repositioning themselves to take advantage of these new marketing dollars. Peter Jackson, A silicon Valley veteran who was the CEO of Granite Systems and Intraware in the 1990s and sits on Eventbrite’s board, is putting on his CEO hat again to take the reigns at the Experience Project. The company, which also runs Twitcause and Broadcause, is in the midst of raising $2 million from D.E. Shaw and other investors. Go to article
01.31.11 · Giving grew in 2010; more expected in ‘11 - - Philanthropy Journal Charitable giving in the U.S. grew 6.6 percent in 2010 after falling an unprecedented 5.7 percent in 2009, and is expected to grow another 2.5 percent in 2011, a new report says. Go to article
01.27.11 · Ciara shares her charity goal this year - - USA Today As our inspiring young Kindness Challenge participants work to reach their philanthropic goals over the next several weeks, we've asked several folks to lend their advice. I guess you could call them our Kindness Challenge mentors. So from cause marketing experts to a literary agent, all of our participants are enjoying one-on-one mentoring sessions this week, which you'll hear more about in their next update. Go to article
01.27.11 · Corporate giving to the arts 'down 11 per cent' - Sophie Hudson - Third Sector Corporate giving to arts-related causes fell by 11 per cent in the UK in 2009/10 compared with the previous year, according to figures released yesterday by Arts & Business. Go to article
01.25.11 · Is CSR Redefining Career Coaching On America’s Campuses? - Aman Singh - Forbes With more misinformation out there than real, practical tips on careers (and companies) that embrace corporate social responsibility, how can we ensure that the thousands of Amandas and Breas not only get more out of their business education but also find productive avenues to pursue a career that is rewarding both financially and personally?
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01.25.11 · HP remakes corporate philanthropy by donating its expertise to nonprofits - Dean Takahashi - VentureBeat Hewlett-Packard is reshaping its policies on giving away money to nonprofit causes. Now the company will not just give away money. It will also donate the expertise of its employees to build solutions for nonprofits. Go to article
01.18.11 · Can Corporate Social Responsibility Really Matter? Really? - Aarti Maharaj - The ever-famous quote from Mahatma Gandhi ‘You must be the change you wish to see in the world,’ is fairly apt for businesses these days. In fact, coming to think of it…last year Gandhi’s quote must have hit home for some companies as we saw a sudden explosion of CSR initiatives from companies who feel the need to ‘give back to society,’ as Bill Gates would put it.  Go to article
01.10.11 · Consumer Philanthropy: It's a Good Thing - - TheWIP This article explains why consumer philanthropy is a good thing. Go to article
01.05.11 · Collection of Top Fundraising Ideas to Help Non-Profits - Joe DiDonato - San Francisco Chronicle
Fundraising troubles continue to plague the non-profit sector as many organizations report widespread declines in their contributions from fundraising events and other funding sources. Further complicating the situation is that most of these same non-profits are experiencing increased demand for their services.
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12.31.10 · Top 10 Cause Marketing Campaigns of 2010? - Andrea Newell - TriplepundIT 2010 was a big year for cause marketing. More and more campaigns are springing up with new ideas for engaging participants and facilitating change. Which campaigns piqued your interest this past year? Ad Age compiled a list of their top ten favorites. Go to article
12.27.10 · Study: In-Store Cause Marketing Doesn't Engage Customers - Thomas Miner - Reuters A new report from Do Well Do Good, LLC, finds that the majority of consumers believe companies should be engaging in cause marketing initiatives and are willing to pay more for them, but feel that retailer practices around generating in-store consumer engagement for their efforts are lacking. Go to article
12.23.10 · When is charitable giving by firms more of a marketing ploy? - Michael Hiltzik - Los Angeles Times So-called cause-related marketing is inescapable this time of year. It's uplifting to see major corporations devote some of their wealth and influence to good works. But what's the motivation? Go to article
12.23.10 · Many nonprofits see year-end gains - Miriam Kreinin Souccar - Crain's New York More than half of 181 nonprofits surveyed by the Chronicle of Philanthropy said they've raised more this November and December than the same time a year ago. Go to article
12.23.10 · Bank of America to match customer charitable giving - - The Boston Globe Bank of America, a national bank with a major presence in Massachusetts, said it has launched the “Gift for Opportunity” fund, a nationwide program that will support Feeding America, a hunger-relief organization, and Boys & Girls Clubs of America, whose network of 4,000 clubs provides a safe place for children to obtain healthy meals. Go to article
12.21.10 · Creative Corporate Giving – For the Holidays and Beyond - Katherine Pickus - TriplePundit Traditionally, the holiday season is a strong time for philanthropic giving. But a recent survey conducted by Harris Interactive indicated that the number of Americans who will refrain from making charitable donations has doubled since last year. Go to article
12.16.10 · Marketing the cause - Steven Dodds - MarketingWeek The Cancer Research study raises some valuable points and while making donating more accessible to young people through the use of mobile devices is important, it’s only part of the story. Go to article
11.29.10 · 5 Creative Social Good Campaigns for the Holiday Season - Geoff Livingston - Mashable With the holiday shopping season upon us, it’s common to see companies and causes use these days as an opportunity to mix in a little social good and entice buyers to choose their products and services. Here’s a look at five holiday cause marketing campaigns that use social media to win buyers and do good at the same time. Go to article
11.09.10 · CSR is about ‘purpose’; corporate philanthropy and cause marketing is long dead - - The recently released Good Purpose Global Study by Edelman reveals that consumers want corporations to place the interests of society on at least an equal footing with making a profit. Go to article
11.05.10 · A Growing Number of Americans Don’t Give to Charity, Poll Finds - Raymund Flandez - The Chronicle of Philanthropy More and more Americans have stopped donating to charities because of the bad economy, and many do not feel any personal responsibility to be involved with efforts to make the world a better place, a new survey has found. Go to article
11.04.10 · Carol Cone to corporate America: 'Cause marketing is dead (as we know it)' - - USA Today Are consumers more likely to buy a product when there is a pink ribbon on the label? Probably not, says a new study out from the cause marketing gurus at Edelman. Go to article
10.20.10 · Social Good Is as Easy as Texting - Zachary Sniderman - Text messages are the new black when it comes to raising money for social good. Go to article
10.18.10 · Companies help charities, build relationships with customers - Emily Noonan - Dayton Daily News Social platforms become strategies that help businesses reach out, experts say. Go to article
10.17.10 · The pink-ribbon backlash - Erin Anderssen - The Globe and Mail This article is critiquing the pink ribbon campaigns around the world.
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10.11.10 · The rhetoric of corporate social responsibility outweighs the reality - - Guardian CSR-driven initiatives are simply not proportionate to the value that multinational companies extract from Africa and Asia. Go to article
10.10.10 · Businesses now spending more on corporate social responsibility - Steven Vass - Herald Scotland Scottish business spending on corporate social responsibility appears to have increased despite the economic crisis, a new survey by the Sunday Herald has revealed. Go to article
10.10.10 · Consumer Watch: Changes ahead in giving - Iris Taylor - Richmond Times Dispatch Sea changes are under way in the world of philanthropy. Some trends are not good. At least one may fundamentally alter the way you make donations. Go to article
10.07.10 · Taking in a view of the future of market research - Brian Tarran - On the first floor of the Eiffel Tower, researchers gathered yesterday to consider the future of the market research industry. Brian Tarran listened in. His conclusion: not only will agencies need to justify themselves as valued partners to corporations, they’ll need to win over technology-empowered consumers. Go to article
10.05.10 · What to expect from cause marketing in 2010 holiday season - Kristina Knight - During the 2009 holiday shopping season many brands received a lift from partnerships with non-profit organizations. As we've made our way through three major 2010 holidays - Valentine's Day, Mother's Day and Father's Day, cause marketing has continued to grow. Two cause marketing experts offer insight into what brands and marketers might receive from a 2010 holiday cause marketing campaign. Go to article
10.05.10 · Give back, feel good. But to whom, and how much? - Simon Avery - The Globe and Mail Very few companies have been able to generate such a national impact with their community investments, but many are trying today to give their social responsibility projects more punch as it become increasingly common for customers to ask what a business is doing for its community. Go to article
10.03.10 · How to Squeeze More Value From Attending a Nonprofit Conference - Maureen West - Chronicle of Philanthropy Time- and budget-strapped nonprofit employees need to make the most of chances to build their professional networks at conferences. Go to article
10.01.10 · With focused giving, who gets left out? - Jean Hopfensperger - Star Tribune As foundations and companies such as Target focus on specific issues, like its recent $500 million commitment to literacy, others will go unfunded. Go to article
09.28.10 · Cause Marketing's Still All to the Good - Mark Dolliver - Adweek A survey for Cone LLC, an Omnicom Group unit that specializes in the field, finds consumers still want companies to be engaged with good causes and will reward those that rise to the occasion. Go to article
09.28.10 · Ford, Pandora Launch Cause-Marketing Effort - Karl Greenberg - MediaPost Ford and Web radio station Pandora are partners in a new cause-marketing push featuring artists John Legend and Jewel.
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09.28.10 · A Crusader for Charity - 2morrowknight - The Huffington Post Through recession, natural disaster, war, and any other challenge to humanity, one thing remains constant: the need for sharing and giving to improve lives in every corner of the globe. Go to article
09.27.10 · Cause marketing comes of age - Kunal Gill - This article explains how cause marketing has changed over the years to get to where it is now. Go to article
09.21.10 · Cause Marketing: Consumers Can't Get Enough - Sustainable Life Media - Reuters Forty-one percent of Americans claim that they have purchased a product within the last 12 months due to the brand's affiliation with a social or environmental cause and 83 percent of consumers say that they want more products that they use to benefit causes that they personally care about, says a new study issued this week by Cone. Go to article
09.20.10 · Millennials, Moms Seek More Cause Marketing - Sarah Mahoney - While consumers are bombarded with cause-related marketing pitches, it seems they still can't get enough. The new Cone Cause Evolution Study, part of its 17-year benchmark study, reports that 83% of Americans want to see more. (Moms and Millennials, ages 18-24 years, are the biggest fans.) Go to article
09.12.10 · Why every company needs a cause - - CNN BusinessBlogs Every year, companies spend billions of dollars on good causes. But in this challenging economy, corporate giving is taking on a new level of importance. Go to article
09.10.10 · mGive and The mGive Foundation to Raise Funds for Firefighters Fighting the Fourmile Canyon Wildfire in Boulder, Colorado - Bre Zigich - PR Newswire mGive, the leading mobile donation platform provider in the United States, and its 501(c)(3) partner, The mGive Foundation, today announced they will launch the "text FIRE to 27722" mobile donation campaign to raise funds for the Boulder County Firefighters Association. Donations raised through $10 text message pledges will assist the firefighters affected by the Fourmile Canyon Wildfire burning in Boulder, Colorado. The Fourmile Canyon wildfire has burned over 6,300 acres and forced the mandatory evacuation of more than 3,000 residents living in the steep, rugged and heavily forested foothills west of the City of Boulder. Teams are on site to catalog burned structures and to investigate the fire's cause and origin. More than 500 firefighters, from at least 35 local, regional and national agencies are working to contain the active fire. Five air tankers, three helicopters and 24 engines have joined the effort. Currently, the homes of at least nine firefighters have been lost while they were battling the inferno and numerous others have been displaced by the evacuation. Additionally, multiple fire stations have been destroyed and numerous others damaged. Go to article
09.10.10 · Study: More Wall Street Analysts Buy Corporate Social Responsibility - Michael Connor - Business Ethics Wall Street analysts who issue “buy” and “sell” recommendations on publicly-held companies are increasingly awarding more favorable ratings to firms with corporate social responsibility (CSR) practices, according to a new academic study. The study examined data on 4,109 companies over a 16-year period.  It found that from 1993-1997 a company’s CSR strength had a “significant negative impact” with sell-side analysts.  Since 1997, however, the perception has become more positive. Go to article
09.09.10 · Bresette + Company to Lend Helping Hand to Non-profit Organization - The Samaritans of Rhode Island Suicide Prevention and Resource Center - - PR Newswire Bresette + Company is currently editing footage from a testimonial video filmed in mid August. The film consists of several heart-breaking stories of surviving family members and friends of suicide victims, and will be shown at their upcoming fundraiser event, and will also be viewable on the organization's website.  All services rendered to the Samaritans of Rhode Island Suicide Prevention and Resource Center are being delivered pro bono, as a way for Bresette + Company to give back to a worthwhile cause that is in desperate need of funds to stay open. Bresette + Company, a high performance marketing and consulting team, is working with a truly selfless non-profit organization, Samaritans of Rhode Island Suicide Prevention and Resource Center, to develop a new program, the "Fundraising and Planned Charitable Giving Program," in order to raise money for the organizatio Go to article
09.01.10 · Anything's Possible Through Crowdsourced Corporate Donations - Nancy Lublin - Fast Company As crowdsourced corporate giving becomes ubiquitous, Nancy Lublin offers tips to win those contests -- and the increasingly big bucks. Go to article
09.01.10 · Intel renews its support for the Asian Forum on Corporate Social Responsibility 2010 in Kuala Lumpur - Rashima Tandon - Web Newswire Kuala Lumpur- Intel once again will play a major role as a Strategic Partner of the ninth annual Asian Forum on Corporate Social Responsibility (AFCSR) and will host the Asian CSR Awards to be held in Kuala Lumpur, Malaysia on October 21 & 22, 2010. The theme of the conference is “Improving Business Competitiveness through CSR.” Go to article
08.31.10 · Fry's helps Yuma food bank - Stephanie A. Wilken - Yuma Sun Fry's Food Stores, along with parent company Kroger, made a $10,528 donation to the Association of Arizona Food Banks (AAFB), according to a news release Tuesday from the organization.The funds will help assess the prevalence of hunger and develop strategies to alleviate hunger. In addition, the funds will support the distribution of food to regional food banks throughout the state, with an emphasis on rural areas.
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08.11.10 · During downturn, corporate giving focuses on basic needs - Christie Garton - USA Today Even though the recession hurt corporate charitable giving last year, some areas of giving increased, including health and education. Go to article
08.10.10 · Corporate Social Responsibility of the Rich and Famous - John Connelly - Business Review Canada Royal Bank of Canada, Enbridge and Rogers Communications embrace the value of CSR policies and reap great returns on investment. Go to article
08.09.10 · Live chat: 'Corporate Giving During Uneasy Times' - - USA Today USA Today's Kindness Community explains their live online discussion about how to seek corporate grants and the trends that are shaping corporate philanthropy. Go to article
08.09.10 · Newcomers to the region bring their charitable dollars with them - Jonathan O'Connell and Marjorie Censer - Washington Post The Washington area has been exceedingly fortunate -- or skilled, depending on one's perspective -- at attracting the headquarters of top American corporations in recent years. This article shows how newcomers to the D.C. region are bringing their charitable dollars with them.
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08.05.10 · Charity Brawl: Nonprofits Aren't So Generous When a Name's at Stake - Clifford Marks - Wall Street Journal As the leading breast-cancer charity, Susan G. Komen For the Cure helped make "for the cure" a staple of the fund-raising vernacular.The slogan is so popular that dozens of groups have sought to trademark names incorporating the phrase. Among them are "Juggling for a Cure," "Bark for the Cure," and "Blondes for the Cure."Komen sees this as imitation, and it's not flattered. Instead, it's launching a not-so-friendly legal battle against kite fliers, kayakers and dozens of other themed fund-raisers that it contends are poaching its name. Go to article
08.05.10 · Huge Gulf spill draws few donations - - MSNBC Compared with Katrina and 9/11 disasters, people keeping wallets closed. Go to article
07.12.10 · Depending on the Kind-ness of Strangers - Stuart Elliot - New York Times A line of snack bars is trying to live up to its brand name with an initiative that offers a twist to the typical cause marketing effort. Go to article
07.06.10 · New social media site makes donating to charity easy - Molly Jasinski - USA Today The newly established website gives non-profits a new voice and Twitter users a new opportunity to never miss an opportunity to electronically lend a hand. Go to article
07.06.10 · Staples Teams Up With Do Something - Sheila Shayon - Brand Channel Staples is partnering with the U.S. non-profit group on its 2010 Give-Back Pack initiative. Go to article
07.05.10 · The math (and morality) of giving - Rob Baedeker - San Francisco Chronicle Experrts say charitable donations are affected by factors such as the donor's (real or perceived) financial security, sense of moral obligation and personal connection to a cause. Go to article
06.30.10 · Celebrity Charities: Good For Image, But What About Good Works? - Monte Burke & William Barrett - Forbes Celebrity charities are good for image, but what about good works? Oprah, Rosie O'Donnell charities run high expenses. David Letterman, Alec Baldwin, Steve Martin keep costs low. Go to article
06.28.10 · How to Get the Social-Media Generation Behind Your Cause - Ann Marie Kerwin - Advertising Age For young adults, activism can be hitting 'like' on Facebook, but brands can use this to their advantage... Go to article
06.28.10 · Turning Facebook ‘slactivists’ into ‘activists’ - Helen Popkin - MSNBC Helen Pompkin explain how to turn Facebook ‘slactivists’ into ‘activists’.
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06.23.10 · Designer Pledges $2 Million to Antipoverty Program - Shelly Banjo - Wall Street Journal Designer Tommy Hilfiger is looking to bring the idea of ending global poverty into fashion with a new upcoming cause marketing campaign in 2011.
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06.10.10 · Corporate responsibility in a post-BP Digital Age - Caroline McCarthy - CNET This article explains how the recent BP oil spillage has changed corporate social repsonsibility for the future. Go to article
06.10.10 · How Cause Marketing Can Help Your Brand - Mickie Kennedy - This article anwsers the 3 questions asked below.Why are companies spending so much on cause marketing?Are they really that genuine? Or do they have something to show for their good works? Go to article
06.07.10 · Apple's no-donation policy for apps is a cop-out - Jake Shapiro - ARS Technica In this guest editorial, the CEO of PRX, the company behind the popular This American Life iPhone and Public Radio Player apps, argues that Apple's policy barring solicitation of donations by nonprofit groups is a cop-out and blocks a major revenue stream for public radio—whose content enhances the value of Apple's devices. Go to article
06.07.10 · Review: Cause Marketing Forum Conference 2010 - Joe Waters - Selfish Giving This is a short review of the 2010 Cause Marketing Forum Conference. Go to article
06.01.10 · A Powerful Voice for Nonprofits - - Huffington Post This article explains how Shauna Causey, founder of Voluntweetup, is one of the most powerful advocates the nonprofit community.
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06.01.10 · YouTube: Cause Celeb - Sheila Shayon - Brand Channel Ad Age recently named its top five picks for cause-marketing related videos, led by the Haagen-Dazs "Help the Honey Bees" campaign above. Go to article
06.01.10 · The Day Cause Marketing Died - Mike Swensen - Advertising Age This article explains how to keep consumers from getting fed up with corporate efforts. Go to article
05.28.10 · If Charities Can’t Capture Attention, What Should You Do? - Adrian Ott - Fast Company This article explains what charities should do if they can't capture the publics attention. Go to article
05.27.10 · YouTube's Must-See Cause-Marketing Picks - Ramya Raghavan - Advertising Age If your launching a corporate social-responsibility campaign, watch these five videos first. Go to article
05.24.10 · Nonprofits given another chance - - Washington Post The IRS announced Tuesday that small nonprofit groups that missed the May 17 deadline to file with the IRS and avoid losing their tax-exempt status have another chance to comply with the law. Go to article
05.23.10 · Corporate giving trends away from party in power - T.W. Farnham & Carol Leonnig - Portland Press Herald Corporate America is gambling on the minority in its political giving this year, assuming that Republicans will win big in the November midterm elections, an analysis of campaign finance reports shows. Go to article
05.17.10 · Are Nonprofits Ready for the End of Corporate Philanthropy? - Joe Waters - Selfish Giving This article touches on the possibility of corporate responsibility coming to an end. Go to article
05.16.10 · Thousands of nonprofits may lose tax-exempt status - - Yahoo News More than 200,000 small nonprofits across the nation are days away from losing their tax-exempt status because they haven't filed a new form with the Internal Revenue Service. Go to article
05.15.10 · Bay Area nonprofits report rising demand, declining revenue - Mary Gottschalk - San Jose Mercury News In Santa Clara County 63 percent of nonprofits report an increase in service demand from 2008 and of those, 32 percent say they are unable to meet the demand. Go to article
05.14.10 · Cause marketing can present legal trap - LaVerne Woods - Pudget Sound Business Journal This article explains how cause marketing campaigns can lead to a future legal trap. Go to article
05.10.10 · Nonprofits Adjust To A Changing Marketplace - Livia Gershon - Worcester Business Journal Nonprofits based in areas with few large corporate headquarters, the local-first nature of philanthropy can make it particularly difficult to raise money. Go to article
05.09.10 · Ethical Lapse Costs Susan G. Komen Goodwill, Credibility - Geri Stengel - Business Ethics This article covers Susan G Komen's recent ethical lapse with cause-marketing partner KFC. Go to article
05.03.10 · Family and Corporate Philanthropy: Emerging Trends In India - K. Ramachandran - Forbes In this article Professor K Ramachandran, Thomas Schmidheiny Chair Professor of Family business and Wealth management at ISB and Rachna Jha, Research Assistant, encapsulate the growth of philanthropy in India. Go to article
05.03.10 · Pepsi and its philanthropic move - Noopur Bapna - Marketing Transformation Forum This article touches on Pepsi's recent philanthropic move to pull out of advertising around the 2010 Superbowl. Go to article
04.30.10 · Corporate philanthropy: when doing good is good for business - Anne Nash - Business Lexington Supporting a charity or cause can serve a dual purpose of doing good for society and doing good for your bottom line, but few companies are successful at both. Several recent studies provide insight into how to achieve success. Go to article
04.27.10 · QSRs kick off cause marketing efforts - Christa Hoyland - QSR Web This article is a roundup of several quick-service brands from various segments that have recently launched cause-marketing campaigns.
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04.26.10 · 10 Commandments of Cause Marketing - Joe Waters - Selfish Giving Joe Waters from Selfish Giving posts his top 10 commandments for cause marketing. Go to article
04.19.10 · Social networking sites set to go offline for charity - - Silicon India This article explains that social networking sites are looking forward to partake in corporate social responsibility (CSR) activities across the globe. Go to article
04.13.10 · How Charities Can Curb Turnover Among Fund Raisers - Holly Hall - The Chronicle of Philanthropy This article explains how charities can reduce turnover among fundraisers when the economy improves. Go to article
04.12.10 · What Makes Donors Give: a New Study Offers Clues - Holly Hall - The Chronicle of Philanthropy This article focues on a new study from the Association of Fundraising Professionals explaining: What Makes Donors Give.
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04.05.10 · Guest Post: How Nonprofit Groups Can Benefit from Foursquare - Peter Panepento - The Chronicle fo Philanthropy This article offers insights and ideas on how nonprofit groups can best use the social-networking site Foursquare. Go to article
04.01.10 · Charity Gives Shoe Brand Extra Shine - Christina Binkley - The Wall Street Journal This article touches on Toms and other similar companies that are make philanthropy a central aspect to their business—and their marketing. Go to article
03.24.10 · The new age of philanthropy - N/A - This article explains how India is in the early stages of a boom possibly spawning philanthropists. Go to article
03.24.10 · Are India's rich charitable? Not very, study shows - N/A - The Economic Times This article explains how the number of wealthy Indians has been rising fast over the last decade, but are not ready yet to let go of their hard-earned cash, even for charity.
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03.24.10 · US charities hit by recession's impact on spending - Michelle Nichols - Reuters This article hits on how US charities are starting to feel the lag effects of the recession in 2010. Go to article
03.21.10 · How Americans of Different Generations Give to Charity - - The Chronicle of Philanthropy This article gives a couple useful charts explaining how Americans of different generations give to charity. Go to article
03.16.10 · Would You Check in to a Box of Tampax? For Charity? - Kunur Patel - Advertising Age This article explains a new application called CauseWorld which allows consumers to use mobile-check-in services to earn money for charity. Go to article
03.16.10 · Fit Philanthropy: Walk a Mile With Cross-Country Man! - Deborah Dunham - That's Fit This article explains one man's trek on foot across the USA over the course of the next year. He wants to inspire people to turn off the TV and get involved in the world and serve others.
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03.15.10 · Disney Volunteering Effort Draws Praise and Criticism - Ian Wilhelm - The Chronicle of Philanthropy This article explains Disney's volunteering strategy and efforts while working with the HandOn Network. Go to article
03.15.10 · Open Philanthropy: A Modest Manifesto - Lucy Bernholz - Author Lucy Bernholz gives her explaination and opinions on open philanthropy. Go to article
03.15.10 · Number of Charities and Foundations Passes 1.2 Million - Grant Williams - The Chronicle of Philanthropy According to the Internal Revenue Service, the number of charities and private foundations  increased by 4.3 percent from 2008 to 2009, reaching a total of more than 1.2 million.
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03.11.10 · Want to stand out? Partner with a nonprofit for a cause - Kristina Knight - BizReport A new report from communications agency Cone finds that consumers are not only looking for causes to support but they are more likely to support the products of corporations who are supporting causes. Go to article
03.05.10 · What's Your Cause Marketing Schema? - Aldene Keene & Associates - Cause Marketing Blogspot This article helps explain different cause marketing schemes by highlighting examples of recently used campaigns from giant corporations. Go to article
03.03.10 · Online Study: Haiti A Tipping Point For Giving - Kate Rogers - The NonProfit Times This article explains the results of a national survey of U.S. charitable donors. Go to article
03.01.10 · Charity campaigns increasingly important to companies’ marketing efforts - Steve Adams - The Daily News Tribune This article explains how charitable campaigns are becoming increasingly important to companies' marketing efforts. Go to article
03.01.10 · GETTING PERSONAL: Advisers Take Emotion Out of Philanthropy - Shelly Banjo - The Wall Street Journal This article explains how advisers are suggesting consumers take the emotion out of philanthropy by using a points based scoring system. Go to article
02.22.10 · Cause Marketing: Selling Products Or Social Good? - Amil Husain - FrogLoop Blog This posting discusses whether or not your nonprofit can afford to not become part of a cause marketing campaign. Go to article
02.16.10 · Harnessing The Power Of Sports For The Greater Good - Howard Brodwin - MediaPost Howard K. Brodwin founder of talks about the power sports has to help influence greater good. Go to article
02.11.10 · Helping Nonprofits Raise Money Like Goldman Does - Amy Feldman - BusinessWeek This article explains how retired Goldman Sachs banker Chuck Harris is bringing Wall Street capital-raising methods to the nonprofit world. Go to article
02.08.10 · Pass or Fail, Pepsi's Refresh Will Be Case for Marketing Textbooks - Natalie Zmuda - Advertising Age Pepsi has the rest of industry eyeing their bold social-media experiment. Pepsi aims to change the traditional marketing way of thinking.
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02.03.10 · Giving to colleges falls 11.9 percent... - Donna Goron Blankinship - Washington Post This article explains why charitable contributions to colleges and universities plummeted an average 11.9 percent nationwide in 2009. Go to article
02.03.10 · Good Intentions - Julian Evans - The Wall Street Journal This article explains why and how the credit crisis has compelled companies to take a more holistic view of social responsibility. Go to article
02.01.10 · Recession Forces Non-Profits To Merge, Close: WSJ - Frank James - NPR This Wall Street Journal article touches on how more and more nonprofit organizations are being forced to merge and close because of the current recession. Go to article
02.01.10 · Once-Robust Charity Sector Hit With Mergers, Closings - Shelly Banjo & Mitra Kalita - The Wall Street Journal This article explains how the once booming charity sector is seeing a gigantic slowdown because of organizations merging and closing due to the economy. Go to article
01.27.10 · Will Twitter Help Your Nonprofit Raise Money? - Joanne Fritz - Joanne's Nonprofit Blog This article discusses whether or not Twitter helps nonprofits raise money. Go to article
01.22.10 · Charities fight for piece of $5 million prize on Facebook - Eric Kuhn - This article explains how 100 different charities are competing against each other for a $5 million prize on facebook led by JPMorgan Chase. Go to article
01.18.10 · Philanthropy: Companies Seek Greater Returns in Tough Times - Chris Farrell - MSNBC This article explains how in tougher economic times company giving is freighted with self interest. Go to article
01.13.10 · Organizations Helping in Haiti - Alden Keene and Associates - Cause Marketing Blogspot This article contains a list of organizations involved in the Haiti earthquake crisis. Go to article
01.12.10 · Five Nonprofit Marketing Fundamentals - Matt Heinz - Blogging Innovation This article goes over 5 important nonprofit marketing fundamentals including: Donor Profiles, Defining your Product, Storytelling, Mobilizing the Community, and Creating Evangelists. Go to article
01.12.10 · Nonprofits did OK in '08 but '09 won't be as rosy - Andrea Walker - The Baltimore Sun This article explains that in 2009 nonprofits are going to struggle even more than they did in 2008 due to the recession and as donors continue to pull back. Go to article
01.12.10 · Md. nonprofits grew in 2008 despite recession, study finds - Susan Kinzie - The Wahington Post This article explains that the number of jobs at Maryland's nonprofit organizations increased in 2008 despite the recession. Go to article
01.07.10 · Sorry I Gave at the Store - Eric Felten - The Wall Street Journal This article discusses the aspect of checkout-line-charity. More specifically, it explains how retailers are starting to make their customers dread storefront checkout. Go to article
01.06.10 · The Most Influential Cause Marketing Campaigns of All Time - David Hessekiel - David Hessekiel, founder of the cause marketing forum goes over the top ten most influential cause marketing campaigns of all time. Go to article
12.31.09 · Charitable Giving Down In 2009 - Pam Fessler - NPR This article summarizes the charitable giving in 2009 and explains how it was a down year because of the recession. There also is a short radio radio clip to go along with the article. Go to article
12.29.09 · Whole Foods Launches Resolution Facebook Application - N/A - SuperMarket News Explains Wholefoods new launch of their new resolution facebook application. Go to article
12.23.09 · Win-Win-Win-Win Philanthropy: Corporate Philanthropists, Advertisers, Marketers & Nonprofits Must Work Together to Achieve Maximum Impact - Maureen Flynn - onPhilanthropy This article talks about corporate philanthropy trends are showing an increasingly significant amount of overlap among cause marketing, corporate philanthropy, public relations and CSR Go to article
12.17.09 · Pepsi Benches Its Drinks - Suzanne Vranica - Wall Street Journal Pepsi ditches the super bowl for a cause marketing campaign targeting kids at school. Go to article
12.17.09 · Competition Challenging Kroger Strategy in the Recovery - Mike Duff - BNET It has developed loyalty card and private label programs that allowed it to sell more product tonnage in the past quarter even if at lower prices that hurt ... Go to article
12.14.09 · Canadians trail U.S. in charitable giving - QMI Agency - Toronto Sun This article goes over the results of a survey done by the Frasier Institute on Canada's generosity Index. Canada's numbers are compared to the U.S. Go to article
12.11.09 · Corporate Giving Slow to Recover as Economy Remains Shaky - Eric Frazier, Marisa López-Rivera - The Chronicle of Philanthropy Charitable giving by America’s biggest companies will probably be flat in 2011, after a sharp rebound in 2010, according to a Chronicle survey of 180 of businesses. Go to article
12.09.09 · Recipe for Joy: Sending E-Cards to Help the Hungry - Karen Egolf - Advertising Age Kraft Foods has partnered with American Greetings on an e-card program that benefits Feeding America, the nation's leading hunger-relief charity. Go to article
12.03.09 · Philanthropy as Enterprise - Tara Wilkinson - The Wall Street Journal Article cover philanthropic giving trends and how they're changing. Donors are now looking to give for a return on their money. Go to article
12.02.09 · Needy receive two-thirds of private charitable giving - Phillip Swagel - The Examiner This article explains foundation giving for health related causes in todays society. Go to article
11.30.09 · Americans still have giving holiday spirit: poll - Basil Katz - Reuters Article explains Americans giving habits including recent statistics from a survey during the 2009 Holiday season Go to article
11.24.09 · Corporate Social Responsibility in Russia - David Steer - The Moscow Times David Steer, VP and Director General for Kraft Foods Russia, explains his take on corporate social responsibility. Go to article
11.20.09 · Business shift: From philanthropy to sustainability - Naina Lal Kidwai - The Economic Times Businesses are shifting from focusing on philanthropy to sustainability. More and more companies are evolving from corporate philanthropy to corporate sustainability where it is not just a company trying to be a good corporate citizen but investing in the future by creating a sustainable environment in which they can grow their businesses. Go to article
11.19.09 · Slowdown in Charitable Giving Kicks In - PUI-WING TAM - Wall Street Journal Around a time of the year when charitable giving tends to increase Silicon Valley has experienced a unusual slowdown. Go to article
11.18.09 · How Much Should Nonprofit Groups Spend on Marketing? - Peter Panapento - The Chronicle of Philanthropy Explains how nonprofit groups would actually raise more money if they spent more of their resources on marketing. Go to article
11.17.09 · US charities expecting lean holiday - N/A - New Zealand Herald Article explains that US charities will most likely see a decrease in year-end donations.
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11.16.09 · Internet Marketing 101: Why marketers need cause marketing - Kristina Knight - BizReport Article explains why marketers need cause marketing using statistics from the 2009 Edelman Goodpurpose survey.
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11.12.09 · Cause Marketing Creates a Buzz - Tim Parry - MultiChannel Merchant Gives examples of many new companies that are starting to include cause marketing programs in their marketing mix for the upcoming holiday season. Go to article
11.12.09 · GamesThatGive: You Play – Charities Win - Cie Nicholson - Advertising Age Article tells how an online gaming startup named "GamesthatGive" is rewarding its users with donations to many different causes. Go to article
11.11.09 · For Causes, It’s a Tougher Sell - Stuart Elliot - The New York Times This article explains what the downturn in the economy has meant for the cause marketers, which depend on the kindness of shoppers to raise funds for nonprofit organizations. Go to article
11.10.09 · Nonprofits pinched - Chris Churchill - Times Union Goes over how the decline in donations to charities is stemming directly from government cuts. Go to article
11.09.09 · What's Wrong With Charitable Giving—and How to Fix It - Eisenberg - Wall Street Journal This article summarizes what's wrong with charitable giving today in society and gives 9 different ideas of changes that could possible work for the future. Go to article
11.08.09 · Philanthropy 2009 -- Four Ideas for Tough Times - Shelly Banjo - Wall Street Journal This article gives four smart strategies around different ways to give that will help people when giving in these difficult economic times.
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11.05.09 · Nonprofits at Risk in Partnerships with Corporations - N/A - NewsBlaze Charities and other nonprofits may put their brand at risk when they partner with corporations on social responsibility (CSR) initiatives. Go to article
11.01.09 · Product (RED)'s Impact Is Shrouded In Vague Answers - Tom Pope - The Nonprofit Times Many different corporations talk in generalities about high-profile giving. Go to article
11.01.09 · Cause Survey 2009: Committed to the cause - Tonya Garcia - PRWeek Summarizes and analyzes results and statistics from the 2009 PRWeek/Barkley Cause Survey. Go to article
10.29.09 · America's Top Charities Face Tough Fund-Raising Year - Noelle Barton & Caroline Preston - The Chronicle of Philanthropy A new survey by The Chronicle of Philanthropy explains that charities face another tough year of fund-raising ahead.
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10.27.09 · Guide to Cause Marketing: Partnerships for Fundraising, Marketing Success - Sandra Sims - StepByStep Fundraising Explains how cause marketing can be an effective strategy for nonprofits large and small. Go to article
10.23.09 · Causecast: Getting the Word Out, Bringing Donations In - Mary Catherine O'Connor - Triplepunit Explains how and why Causecast was created: Created to lower donation transaction fees for charitable organizations.
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10.22.09 · What Business Pros Can Learn from School Kids About Corporate Responsibility - Tom Savage - One doesn't need an expensive MBA or a degree in environmental sciences to learn about social and environmental responsibility. Go to article
10.22.09 · Study: Consumers Embrace Merchants With a Social Purpose - N/A - MultiChannel Merchant This article write up summarizes findings in Edelman's 2009 Goodpurpose Consumer Study. Go to article
10.20.09 · Active vs. Passive Cause Marketing - N/A - Selfish Giving Explains the difference between active and passive cause marekting strategies. Gives examples of which retailers are currently doing both. Go to article
10.16.09 · Ad Deals Let People Share in Charitable Giving - Ken Liebeskind - ClickZ Today more and more websites are promoting cause marketing for advertisers while giving users the opportunity to donate to charities without spending their own money. Go to article
10.16.09 · How non-profits can use cause marketing - John Hayden - Video and article explains John Haydon's views and opinions of how non-profits can use cause marketing to their advantage.
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10.08.09 · Getting Rid of the Fear in Cause Marketing - Kimberly Anderson Kelleher - Advertising Age When it comes to getting active in cause marketing, fear turns out to be a giant factor that is holding companies back.
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10.02.09 · Market research with a social mission - Peggy Connolly - Boston College: Center News & Features Blog Think about market research and the power of data, demographics and knowledge probably comes to mind. What if you added the power of passion that comes with supporting the mission of leading nonprofits?That’s what Ed Martin, director of international insights and new methods at The Hershey Company, has done with a new global initiative that will raise money for nonprofits while delivering research to participating companies. The new effort, called Pause to Support a Cause, will partner with nonprofits to create a database of millions of receptive panelists willing to take part in on-line surveys and market feedback studies. A dedicated campaign web site is now live Go to article
10.02.09 · The Cause Manifesto - Rick Ferguson and Sharon M. Goldman - Loyalty marketers are understanding the various reasons attributed to the idea of consumers demanding that companies embrace cause-related marketing. Go to article
10.01.09 · Health People's Art Auction To Be Held At Conde Nast Building In New York City - -, “See the Children Through the Trees," an exhibition and auction benefiting American AIDS orphans and parentless kids though the work of Health People will be on display at the gallery at the Conde Nast Building at 4 Times Square (42nd Street and Broadway) through Oct. 15. Featuring museum quality artwork focused on the theme of trees, it presents an intriguing range of work that conjures the many meanings - and absorbing images of nature. Go to article
10.01.09 · A bit of a blur? - Robert Bain - Research In the past research has set itself apart from marketing and advertising. But as relationships between companies and consumers change, does this approach still makes sense? Go to article
09.30.09 · Some Social Media Tips for Cause Marketers - Scott Pansky - Advertising Age Today, digital strategies are essential for any effective cause marketing campaign. Scott Pansky of Allison & Partners shares some numbers on different digital strategies, then offers tips on best practices and techniques for using them. Go to article
09.29.09 · Recession delivers a double blow to many charities - DAVID CRARY - Associated Press For many social-service charities across America, the recession has delivered a staggering one-two punch. Sharp drops in donations and investment income have been coupled by soaring demand for their services.The casualties so far include countless needy clients losing assistance and thousands of nonprofit workers who've been laid off. Some local charities have shut down; even many of the largest nationwide operations have made painful cutbacks in staff, spending and programs. Go to article
09.29.09 · Many Companies Remain Committed to Good Corporate Citizenship Despite Rocky Economy - Jill Jusko - IndustryWeek Highlights important information gathered from the 2009 State of Corporate Citizenship in the United States survey.
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09.28.09 · Nonprofit news is good news - James Rainey - Los Angeles Times Philanthropists such as Warren Hellman throughout California are stepping up to help fill the void left as advertising at traditional news outlets -- and the journalism that depends on it -- has withered away. Go to article
09.11.09 · Service And Remembrance Get Their Day - Paul Clolery - The Nonprofit Times September 11th marked the first annual National Day of Service and Remembrance in the history of the United States. This article summarizes the event outcome, examples of current campaigns and interesting volunteering statistics. Go to article
09.01.09 · Renewing Volunteerism - Michele Donohue & Mark Hrywna - The Nonprofit Times

Talks about renewing volunteerism and how President Barack Obama's national call for public service will compare to those of past presidents. Many people think that the volunteering movement is shifting to a more strategic way of thinking.

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08.28.09 · University Fund Raisers in Europe Appear Less Shaken by Downturn - David L. Wheeler - The Chronicle of Philanthropy

British university fundraisers are less shaken by the downturn when compared to universities in the United States such as Cornell and Stanford.

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08.27.09 · Nonprofit Groups Announce Event in New York to Mark September 11 - - The Chronicle of Philanthropy

Many nonprofit groups have teamed up with the Obama service campaign to launch special events in New York on September 11th.

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08.21.09 · Corporate sponsorships bring nonprofit organizations to the top - Alex Rosenzweig -

Article explains how nonprofits organizations have been dramatically boosted by corporate donations to support programs. Examples are given of partnering programs and how they have worked to increase visibility and brand perception on both sides.

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08.04.09 · Fundraisers’ Pessimism Hits 11-Year High - - The Nonprofit Times According to the latest Philanthropic Giving Index (PGI) which is done yearly by the Center on Philanthropy at Indiana University, the fundraising climate for U.S. charities has continued to decline in the first half of 2009. Go to article
07.31.09 · Recession prompts stronger efforts from nonprofits - Tonya Garcia - PRWeek

Explains how nonprofit organizations took a big financial hit from this current recession. Nonprofits now are seeking different methods and strategies to counte the recessions effects.

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11.30.-1 · Good-doing brands succeed - - In the end brands that support a good purpose usually succeed. Go to article
11.30.-1 · Charitable Giving Falls . . . Again - - The Nonprofit Quarterly Total charitable giving fell to $303.76 billion in 2009, down from $315.08 billion in 2008. That’s only a 3.6 percent decline in a year where national unemployment rates hit 10 percent at times. Go to article
11.30.-1 · Cause Marketing: Make $ and Help Somebody - Indiana Chamber of Commerce - This article touches on one of the most exciting developments in recent American commerce: the emergence of cause marketing. Go to article
11.30.-1 · Big Charities Gear Up to Use Social Media to Raise Money - Raymund Flandez - The Chronicle of Philanthropy Social networks such as Facebook, Twitter, and LinkedIn represent a potentially powerful opportunity for many nonprofits, but few big groups are raising much money through them yet, a Chronicle survey has found. Go to article
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Pause to Support a Cause, a milestone CMO Council campaign, will enjoin global corporations and public sector partners in a new initiative to "survey the socially beneficial way" by "donating on behalf of those participating." Learn more about the CMO Council

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