10.18.11 · How the Top 50 Nonprofits Do Social Media - Frank Barry - NetWitsThinkTank A look at the top 50 nonprofits and how they use social media.
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09.04.11 · In Down Economy, Nonprofits Explore Profit-Making Ventures - Vanessa Small - The Washington Post Nonprofits are not adorable, cute, little organizations that help the needy. At least that's how chief executive of D.C. Central Kitchen Mike Curtin puts it when people try to shame his nonprofit's earned-income ventures. Go to article

08.17.11 · P&G touches millions with philanthropy - Karachi - International Herald Tribune Proctor and Gamble, one of the largest consumer goods companies in the world, claims that well over 22 million Pakistanis have benefited from its corporate social responsibility initiatives over the course of the two decades the firm has had a presence in Pakistan. Go to article

08.16.11 · Can CSR weather the recessionary storms? - - The Independent With discretionary budgets being slashed in the downturn, the value of corporate responsibility is being challenged. Andrew Wigley argues that it shouldn't be Go to article

08.09.11 · CSR is dead, long live social enterprise - Dermot Egan - Guardian We must move in to an era where companies do not separate themselves from the consequences of their operations, we must champion shared values Go to article

08.09.11 · Viva Cause Marketing! - David Hessekiel - MediaPost At the Cause Marketing Forum, we're scratching our heads over a paradox. Every day we see more companies and brands engaging with causes, but many of them shy away from describing their efforts as "cause marketing." Go to article

07.26.11 · Korea has yet to cultivate culture of giving - - Korea Herald Rich people must make more donations for a cohesive society Go to article

07.13.11 · Bolder Giving: Attracting Young Wealthy Donors - - Chronicle of Philanthropy A live discussion forum discussing how to attract young wealthy donors. Go to article

07.06.11 · A Campaign That Honors, Empowers, Respects Mom - Maria Bailey - MediaPost All too often, it seems that the media spotlight shines on marketing initiatives gone bad. Unfortunately, the same viral buzz that is created with a good mom marketing program can take a brand mistake and catapult it to another level. I'm not going to waste my words here recapping all the social media tragedies of big brands; instead, I want to focus on successes. Go to article

06.23.11 · 7 Cause Marketing Lessons from Machiavelli - Joe Waters - Huffington Post Niccolo Machiavelli, the Italian diplomat who wrote the classical treatise The Prince 500 years ago, probably would have been a big fan of cause marketing. For a man so interested in statecraft, Machiavelli would appreciate the bottom-line benefits of cause marketing to causes and companies. Go to article

06.10.11 · Deloitte Donates Pro Bono Services to Hundreds of Nonprofits Nationwide; Celebrates Fulfillment of Three-Year, $50 Million Pro Bono Commitment - - CSRWire Organization's 12th annual IMPACT Day highlights long-term commitment to pro bono service. Go to article

06.07.11 · Are charities killing their own brands? - Michael Barnett - MarketingWeek I fear for the third sector. Charities are among the organisations hardest hit by government cuts, and now the industry’s own watchdog has delivered some cautionary figures on how they target their marketing communications. Go to article

05.29.11 · Nonprofit Human Sustainability: A Competitive Advantage? - Val Miranda - TriplePundit Attention all values-based workers! There is a nonprofit down the street that pays like Google and lets you work from home. It offers flexible hours, a great work environment, and discounted childcare. Would you run to check it out? I bet the answer might be a loud ‘yes.’ It does not sound like any of the nonprofits I have worked for in the last twenty years, but I know there are quite a few out there. Go to article

05.25.11 · Don't abandon CSR for creating shared value just yet - John Elkington - Guardian Although CSV has many virtues, it is unlikely to deal with the thornier CSR issues such as human rights or corruption Go to article

05.18.11 · 8 Out of 10 Women Believe in Supporting a Cause - Cynthia Boris - Marketing Pilgrim Cause marketing isn’t just for non-profits. Almost every high profile company has been involved in some kind of charity effort to the point where it can look more like a play to up profits and less like an honest attempt to do good. Go to article

05.13.11 · Social Video and Cause Marketing: How Nonprofits Are Doing Viral Video - Grant Crowell - ReelSEO.com I interviewed Chris Quigley, Co-founder of the buzz marketing company, Viral Ad Network, about why and how companies should engage in social causes using video. Chris also shares the special benefits that social video campaigns can have for charities, and we add some of our own tips for businesses on how to do their own social video in “cause marketing.” Go to article

05.10.11 · Small charities get TLC from mobile mentors - John Scott Lewinski - CNET News A new network employing mobile devices and social networks wants to make it easier for small charitable organizations to raise the money they need to help their causes.  Go to article

05.02.11 · Charities Stay On Mission With News Of Bin Laden’s Death - Mark Hrywna, Sam Fanburg and Paul Clolery - The NonProfit Times It’s the news that some families and survivors of the Sept. 11 terrorist attacks have waited to hear for almost a decade: Osama Bin Laden is dead. Go to article

05.01.11 · How Brands Ensure Purpose Doesn’t End Up As Greenwashing - Simon Mainwaring - Fast Company As the business marketplace moves closer towards being a comprehensive social experience, the onus falls upon brands to be more defined in terms of what they stand for, their core values and how they communicate them to their community of customers. While that may sound simple it's very complicated to execute. Go to article

04.22.11 · Nonprofits say corporate contributions rising - Sarah Duxbury - San Francisco Business Times Nonprofits of all stripes are reporting success not only with fundraising and ticket sales, but also in signing new corporate sponsors. That suggests that after several years of restricting support to past grantees, corporations are again adding nonprofits to their philanthropic rosters. Go to article

04.14.11 · The Best Citizens in Corporate Governance - Selena Maranjian - The Motley Fool Like most investors, you probably aim for the best possible return when picking potential investments. But as consumers increasingly clamor for companies to embrace social responsibility, good corporate citizenship is fast becoming a vital part of any business or stock's success. Go to article

04.06.11 · Not as Good as Giving - Study Finds Cause Marketing Drives Down Donations - James David Morgan - The Nonprofit Quarterly Times A University of Michigan study has found that cause marketing hurts charitable giving. More precisely, the study found that giving decreased if a donor had previously purchased a cause-related product, even if the donor was going to make the purchase independent of any charitable considerations. As a result of her findings, Professor Aradhna Krishna, the study's lead researcher, suggests that maybe not all giving is good giving. Go to article

03.25.11 · AOL365: Why Doing Good Work Does Wonders for a Brand - Simon Mainwaring - Fast Company Simon Mainwaring explains why doing good work does wonders for a brand. Go to article

03.15.11 · How Much Money Should You Be Raising Online? - Jocelyn Harmon - Marketing for Nonprofits Blog Go to article

03.11.11 · Doing More by Doing Even Less - Jesse Weaver - Advertising Age Boulder Digital Works Student Offers Four Tips for Changing Behaviors Go to article

03.01.11 · UPS and Corona Take First Shots at 'March Madness' - CHristopher Heine - ClickZ The UPS Store and Corona are among the earliest brands tipping off "March Madness" campaigns. While the beer company launched a cause marketing initiative today, the shipping services retail firm debuted a Facebook-driven effort on Feb. 21. Go to article

02.20.11 · To Tax or Not to Tax? That is the Question - Bruce Trachtenberg - The Nonprofit Quarterly This article discusses upcoming nonprofit tax laws in California. Go to article

02.17.11 · Charitable Deduction Limit: Bad For Art Nonprofits? - Elizabeth Blair - NPR.com President Obama unveiled his 2012 budget on Monday, proposing a raft of spending cuts and tax hikes. It includes a proposed limit on the charitable deduction for the top income bracket, which has nonprofit organizations concerned. Go to article

02.11.11 · Pensions Sink Postal Service’s Profit - Mark Hrywna - NonProfit Times Continuing to push for Congressional relief from prefunding future retiree healthcare benefits, the United States Postal Service (USPS) said it would have netted $226 million in income for the first quarter if not for the required $5-billion payment. Instead, the USPS reported a loss of $329 million, more than the $297-million loss a year ago, and it expects to have a chase shortfall by the end of this fiscal year (Sept. 30), as well as reaching its statutory borrowing limit. Go to article

02.08.11 · Guest Post: Nonprofits Can Learn From Groupon’s Super Bowl Fumble - Peter Panepento - The Chronicle of Philanthropy The group-buying  Web site Groupon raised the hackles of the many people in the nonprofit world with a pair of commercials that aired during Sunday’s Super Bowl. Go to article

01.31.11 · Giving grew in 2010; more expected in ‘11 - - Philanthropy Journal Charitable giving in the U.S. grew 6.6 percent in 2010 after falling an unprecedented 5.7 percent in 2009, and is expected to grow another 2.5 percent in 2011, a new report says. Go to article

01.27.11 · Corporate giving to the arts 'down 11 per cent' - Sophie Hudson - Third Sector Corporate giving to arts-related causes fell by 11 per cent in the UK in 2009/10 compared with the previous year, according to figures released yesterday by Arts & Business. Go to article

01.25.11 · Is CSR Redefining Career Coaching On America’s Campuses? - Aman Singh - Forbes With more misinformation out there than real, practical tips on careers (and companies) that embrace corporate social responsibility, how can we ensure that the thousands of Amandas and Breas not only get more out of their business education but also find productive avenues to pursue a career that is rewarding both financially and personally?
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01.18.11 · Can Corporate Social Responsibility Really Matter? Really? - Aarti Maharaj - BusinessInsider.com The ever-famous quote from Mahatma Gandhi ‘You must be the change you wish to see in the world,’ is fairly apt for businesses these days. In fact, coming to think of it…last year Gandhi’s quote must have hit home for some companies as we saw a sudden explosion of CSR initiatives from companies who feel the need to ‘give back to society,’ as Bill Gates would put it.  Go to article

01.05.11 · Collection of Top Fundraising Ideas to Help Non-Profits - Joe DiDonato - San Francisco Chronicle Go to article

12.27.10 · Study: In-Store Cause Marketing Doesn't Engage Customers - Thomas Miner - Reuters A new report from Do Well Do Good, LLC, finds that the majority of consumers believe companies should be engaging in cause marketing initiatives and are willing to pay more for them, but feel that retailer practices around generating in-store consumer engagement for their efforts are lacking. Go to article

12.23.10 · Many nonprofits see year-end gains - Miriam Kreinin Souccar - Crain's New York More than half of 181 nonprofits surveyed by the Chronicle of Philanthropy said they've raised more this November and December than the same time a year ago. Go to article

12.21.10 · Creative Corporate Giving – For the Holidays and Beyond - Katherine Pickus - TriplePundit Traditionally, the holiday season is a strong time for philanthropic giving. But a recent survey conducted by Harris Interactive indicated that the number of Americans who will refrain from making charitable donations has doubled since last year. Go to article

11.29.10 · 5 Creative Social Good Campaigns for the Holiday Season - Geoff Livingston - Mashable With the holiday shopping season upon us, it’s common to see companies and causes use these days as an opportunity to mix in a little social good and entice buyers to choose their products and services. Here’s a look at five holiday cause marketing campaigns that use social media to win buyers and do good at the same time. Go to article

11.09.10 · CSR is about ‘purpose’; corporate philanthropy and cause marketing is long dead - - CauseBecause.com The recently released Good Purpose Global Study by Edelman reveals that consumers want corporations to place the interests of society on at least an equal footing with making a profit. Go to article

11.04.10 · Carol Cone to corporate America: 'Cause marketing is dead (as we know it)' - - USA Today Are consumers more likely to buy a product when there is a pink ribbon on the label? Probably not, says a new study out from the cause marketing gurus at Edelman. Go to article

10.18.10 · Companies help charities, build relationships with customers - Emily Noonan - Dayton Daily News Social platforms become strategies that help businesses reach out, experts say. Go to article

10.11.10 · The rhetoric of corporate social responsibility outweighs the reality - - Guardian CSR-driven initiatives are simply not proportionate to the value that multinational companies extract from Africa and Asia. Go to article

10.10.10 · Consumer Watch: Changes ahead in giving - Iris Taylor - Richmond Times Dispatch Sea changes are under way in the world of philanthropy. Some trends are not good. At least one may fundamentally alter the way you make donations. Go to article

10.05.10 · What to expect from cause marketing in 2010 holiday season - Kristina Knight - BizReport.com During the 2009 holiday shopping season many brands received a lift from partnerships with non-profit organizations. As we've made our way through three major 2010 holidays - Valentine's Day, Mother's Day and Father's Day, cause marketing has continued to grow. Two cause marketing experts offer insight into what brands and marketers might receive from a 2010 holiday cause marketing campaign. Go to article

10.03.10 · How to Squeeze More Value From Attending a Nonprofit Conference - Maureen West - Chronicle of Philanthropy Time- and budget-strapped nonprofit employees need to make the most of chances to build their professional networks at conferences. Go to article

09.28.10 · Cause Marketing's Still All to the Good - Mark Dolliver - Adweek A survey for Cone LLC, an Omnicom Group unit that specializes in the field, finds consumers still want companies to be engaged with good causes and will reward those that rise to the occasion. Go to article

09.28.10 · A Crusader for Charity - 2morrowknight - The Huffington Post Through recession, natural disaster, war, and any other challenge to humanity, one thing remains constant: the need for sharing and giving to improve lives in every corner of the globe. Go to article

09.21.10 · Cause Marketing: Consumers Can't Get Enough - Sustainable Life Media - Reuters Forty-one percent of Americans claim that they have purchased a product within the last 12 months due to the brand's affiliation with a social or environmental cause and 83 percent of consumers say that they want more products that they use to benefit causes that they personally care about, says a new study issued this week by Cone. Go to article

09.17.10 · CSR in a season of economic downturn - Bimbola Ashiru - BusinessDayOnline.com Corporate Social Responsibility, CSR, may become one of the biggest victims of the raging economic downturn especially in our part of the world. In a clime like ours where CSR as an integral aspect of the corporate philosophy is yet to be fully understood, much less entrenched, CSR is likely to be badly affected by the hurricane of the economic recession in which we are still embroiled. Go to article

09.10.10 · mGive and The mGive Foundation to Raise Funds for Firefighters Fighting the Fourmile Canyon Wildfire in Boulder, Colorado - Bre Zigich - PR Newswire mGive, the leading mobile donation platform provider in the United States, and its 501(c)(3) partner, The mGive Foundation, today announced they will launch the "text FIRE to 27722" mobile donation campaign to raise funds for the Boulder County Firefighters Association. Donations raised through $10 text message pledges will assist the firefighters affected by the Fourmile Canyon Wildfire burning in Boulder, Colorado. The Fourmile Canyon wildfire has burned over 6,300 acres and forced the mandatory evacuation of more than 3,000 residents living in the steep, rugged and heavily forested foothills west of the City of Boulder. Teams are on site to catalog burned structures and to investigate the fire's cause and origin. More than 500 firefighters, from at least 35 local, regional and national agencies are working to contain the active fire. Five air tankers, three helicopters and 24 engines have joined the effort. Currently, the homes of at least nine firefighters have been lost while they were battling the inferno and numerous others have been displaced by the evacuation. Additionally, multiple fire stations have been destroyed and numerous others damaged. Go to article

09.09.10 · Bresette + Company to Lend Helping Hand to Non-profit Organization - The Samaritans of Rhode Island Suicide Prevention and Resource Center - - PR Newswire Bresette + Company is currently editing footage from a testimonial video filmed in mid August. The film consists of several heart-breaking stories of surviving family members and friends of suicide victims, and will be shown at their upcoming fundraiser event, and will also be viewable on the organization's website.  All services rendered to the Samaritans of Rhode Island Suicide Prevention and Resource Center are being delivered pro bono, as a way for Bresette + Company to give back to a worthwhile cause that is in desperate need of funds to stay open. Bresette + Company, a high performance marketing and consulting team, is working with a truly selfless non-profit organization, Samaritans of Rhode Island Suicide Prevention and Resource Center, to develop a new program, the "Fundraising and Planned Charitable Giving Program," in order to raise money for the organizatio Go to article

09.01.10 · Intel renews its support for the Asian Forum on Corporate Social Responsibility 2010 in Kuala Lumpur - Rashima Tandon - Web Newswire Kuala Lumpur- Intel once again will play a major role as a Strategic Partner of the ninth annual Asian Forum on Corporate Social Responsibility (AFCSR) and will host the Asian CSR Awards to be held in Kuala Lumpur, Malaysia on October 21 & 22, 2010. The theme of the conference is “Improving Business Competitiveness through CSR.” Go to article

08.11.10 · During downturn, corporate giving focuses on basic needs - Christie Garton - USA Today Even though the recession hurt corporate charitable giving last year, some areas of giving increased, including health and education. Go to article

08.09.10 · Live chat: 'Corporate Giving During Uneasy Times' - - USA Today USA Today's Kindness Community explains their live online discussion about how to seek corporate grants and the trends that are shaping corporate philanthropy. Go to article

08.05.10 · Charity Brawl: Nonprofits Aren't So Generous When a Name's at Stake - Clifford Marks - Wall Street Journal As the leading breast-cancer charity, Susan G. Komen For the Cure helped make "for the cure" a staple of the fund-raising vernacular.The slogan is so popular that dozens of groups have sought to trademark names incorporating the phrase. Among them are "Juggling for a Cure," "Bark for the Cure," and "Blondes for the Cure."Komen sees this as imitation, and it's not flattered. Instead, it's launching a not-so-friendly legal battle against kite fliers, kayakers and dozens of other themed fund-raisers that it contends are poaching its name. Go to article

07.12.10 · Depending on the Kind-ness of Strangers - Stuart Elliot - New York Times A line of snack bars is trying to live up to its brand name with an initiative that offers a twist to the typical cause marketing effort. Go to article

07.06.10 · Staples Teams Up With Do Something - Sheila Shayon - Brand Channel Staples is partnering with the U.S. non-profit group DoSomething.org on its 2010 Give-Back Pack initiative. Go to article

06.30.10 · Celebrity Charities: Good For Image, But What About Good Works? - Monte Burke & William Barrett - Forbes Celebrity charities are good for image, but what about good works? Oprah, Rosie O'Donnell charities run high expenses. David Letterman, Alec Baldwin, Steve Martin keep costs low. Go to article

06.28.10 · Turning Facebook ‘slactivists’ into ‘activists’ - Helen Popkin - MSNBC Helen Pompkin explain how to turn Facebook ‘slactivists’ into ‘activists’.
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06.11.10 · Fatigue About Marketing Deals? Plus More: Friday's Roundup - - The Chronicle of Philanthropy Friday, June 11th's roundup of philanthropy industry news. Go to article

06.10.10 · How Cause Marketing Can Help Your Brand - Mickie Kennedy - eReleases.com This article anwsers the 3 questions asked below.Why are companies spending so much on cause marketing?Are they really that genuine? Or do they have something to show for their good works? Go to article

06.07.10 · Apple's no-donation policy for apps is a cop-out - Jake Shapiro - ARS Technica In this guest editorial, the CEO of PRX, the company behind the popular This American Life iPhone and Public Radio Player apps, argues that Apple's policy barring solicitation of donations by nonprofit groups is a cop-out and blocks a major revenue stream for public radio—whose content enhances the value of Apple's devices. Go to article

06.03.10 · Rethinking Corporate Giving: Western Union’s CEO Offers Her Philosophy - Caroline Preston - The Chronicle of Philanthropy Western Union’s CEO Offers Her Philosophy on Rethinking Corporate Giving.
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06.01.10 · YouTube: Cause Celeb - Sheila Shayon - Brand Channel Ad Age recently named its top five picks for cause-marketing related videos, led by the Haagen-Dazs "Help the Honey Bees" campaign above. Go to article

05.28.10 · If Charities Can’t Capture Attention, What Should You Do? - Adrian Ott - Fast Company This article explains what charities should do if they can't capture the publics attention. Go to article

05.24.10 · Nonprofits given another chance - - Washington Post The IRS announced Tuesday that small nonprofit groups that missed the May 17 deadline to file with the IRS and avoid losing their tax-exempt status have another chance to comply with the law. Go to article

05.17.10 · Are Nonprofits Ready for the End of Corporate Philanthropy? - Joe Waters - Selfish Giving This article touches on the possibility of corporate responsibility coming to an end. Go to article

05.15.10 · Bay Area nonprofits report rising demand, declining revenue - Mary Gottschalk - San Jose Mercury News In Santa Clara County 63 percent of nonprofits report an increase in service demand from 2008 and of those, 32 percent say they are unable to meet the demand. Go to article

05.10.10 · Nonprofits Adjust To A Changing Marketplace - Livia Gershon - Worcester Business Journal Nonprofits based in areas with few large corporate headquarters, the local-first nature of philanthropy can make it particularly difficult to raise money. Go to article

05.03.10 · Family and Corporate Philanthropy: Emerging Trends In India - K. Ramachandran - Forbes In this article Professor K Ramachandran, Thomas Schmidheiny Chair Professor of Family business and Wealth management at ISB and Rachna Jha, Research Assistant, encapsulate the growth of philanthropy in India. Go to article

04.30.10 · Corporate philanthropy: when doing good is good for business - Anne Nash - Business Lexington Supporting a charity or cause can serve a dual purpose of doing good for society and doing good for your bottom line, but few companies are successful at both. Several recent studies provide insight into how to achieve success. Go to article

04.26.10 · 10 Commandments of Cause Marketing - Joe Waters - Selfish Giving Joe Waters from Selfish Giving posts his top 10 commandments for cause marketing. Go to article

04.13.10 · How Charities Can Curb Turnover Among Fund Raisers - Holly Hall - The Chronicle of Philanthropy This article explains how charities can reduce turnover among fundraisers when the economy improves. Go to article

04.12.10 · What Makes Donors Give: a New Study Offers Clues - Holly Hall - The Chronicle of Philanthropy This article focues on a new study from the Association of Fundraising Professionals explaining: What Makes Donors Give.
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04.01.10 · Charity Gives Shoe Brand Extra Shine - Christina Binkley - The Wall Street Journal This article touches on Toms and other similar companies that are make philanthropy a central aspect to their business—and their marketing. Go to article

03.24.10 · Are India's rich charitable? Not very, study shows - N/A - The Economic Times This article explains how the number of wealthy Indians has been rising fast over the last decade, but are not ready yet to let go of their hard-earned cash, even for charity.
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03.21.10 · How Americans of Different Generations Give to Charity - - The Chronicle of Philanthropy This article gives a couple useful charts explaining how Americans of different generations give to charity. Go to article

03.16.10 · Fit Philanthropy: Walk a Mile With Cross-Country Man! - Deborah Dunham - That's Fit This article explains one man's trek on foot across the USA over the course of the next year. He wants to inspire people to turn off the TV and get involved in the world and serve others.
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03.15.10 · Open Philanthropy: A Modest Manifesto - Lucy Bernholz - NewAmerica.net Author Lucy Bernholz gives her explaination and opinions on open philanthropy. Go to article

03.11.10 · Want to stand out? Partner with a nonprofit for a cause - Kristina Knight - BizReport A new report from communications agency Cone finds that consumers are not only looking for causes to support but they are more likely to support the products of corporations who are supporting causes. Go to article

03.03.10 · Online Study: Haiti A Tipping Point For Giving - Kate Rogers - The NonProfit Times This article explains the results of a national survey of U.S. charitable donors. Go to article

03.01.10 · GETTING PERSONAL: Advisers Take Emotion Out of Philanthropy - Shelly Banjo - The Wall Street Journal This article explains how advisers are suggesting consumers take the emotion out of philanthropy by using a points based scoring system. Go to article

02.16.10 · Harnessing The Power Of Sports For The Greater Good - Howard Brodwin - MediaPost Howard K. Brodwin founder of SportsandSocialChange.org talks about the power sports has to help influence greater good. Go to article

02.08.10 · Pass or Fail, Pepsi's Refresh Will Be Case for Marketing Textbooks - Natalie Zmuda - Advertising Age Pepsi has the rest of industry eyeing their bold social-media experiment. Pepsi aims to change the traditional marketing way of thinking.
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02.03.10 · Good Intentions - Julian Evans - The Wall Street Journal This article explains why and how the credit crisis has compelled companies to take a more holistic view of social responsibility. Go to article

02.01.10 · Once-Robust Charity Sector Hit With Mergers, Closings - Shelly Banjo & Mitra Kalita - The Wall Street Journal This article explains how the once booming charity sector is seeing a gigantic slowdown because of organizations merging and closing due to the economy. Go to article

01.22.10 · Charities fight for piece of $5 million prize on Facebook - Eric Kuhn - CNN.com This article explains how 100 different charities are competing against each other for a $5 million prize on facebook led by JPMorgan Chase. Go to article

01.18.10 · Philanthropy: Companies Seek Greater Returns in Tough Times - Chris Farrell - MSNBC This article explains how in tougher economic times company giving is freighted with self interest. Go to article

01.12.10 · Five Nonprofit Marketing Fundamentals - Matt Heinz - Blogging Innovation This article goes over 5 important nonprofit marketing fundamentals including: Donor Profiles, Defining your Product, Storytelling, Mobilizing the Community, and Creating Evangelists. Go to article

01.12.10 · Md. nonprofits grew in 2008 despite recession, study finds - Susan Kinzie - The Wahington Post This article explains that the number of jobs at Maryland's nonprofit organizations increased in 2008 despite the recession. Go to article

01.06.10 · The Most Influential Cause Marketing Campaigns of All Time - David Hessekiel - Posterous.com David Hessekiel, founder of the cause marketing forum goes over the top ten most influential cause marketing campaigns of all time. Go to article

12.29.09 · Whole Foods Launches Resolution Facebook Application - N/A - SuperMarket News Explains Wholefoods new launch of their new resolution facebook application. Go to article

12.17.09 · Pepsi Benches Its Drinks - Suzanne Vranica - Wall Street Journal Pepsi ditches the super bowl for a cause marketing campaign targeting kids at school. Go to article

12.14.09 · Canadians trail U.S. in charitable giving - QMI Agency - Toronto Sun This article goes over the results of a survey done by the Frasier Institute on Canada's generosity Index. Canada's numbers are compared to the U.S. Go to article

12.09.09 · Recipe for Joy: Sending E-Cards to Help the Hungry - Karen Egolf - Advertising Age Kraft Foods has partnered with American Greetings on an e-card program that benefits Feeding America, the nation's leading hunger-relief charity. Go to article

12.02.09 · Needy receive two-thirds of private charitable giving - Phillip Swagel - The Examiner This article explains foundation giving for health related causes in todays society. Go to article

11.24.09 · Corporate Social Responsibility in Russia - David Steer - The Moscow Times David Steer, VP and Director General for Kraft Foods Russia, explains his take on corporate social responsibility. Go to article

11.19.09 · Slowdown in Charitable Giving Kicks In - PUI-WING TAM - Wall Street Journal Around a time of the year when charitable giving tends to increase Silicon Valley has experienced a unusual slowdown. Go to article

11.17.09 · US charities expecting lean holiday - N/A - New Zealand Herald Article explains that US charities will most likely see a decrease in year-end donations.
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11.12.09 · Cause Marketing Creates a Buzz - Tim Parry - MultiChannel Merchant Gives examples of many new companies that are starting to include cause marketing programs in their marketing mix for the upcoming holiday season. Go to article

11.11.09 · For Causes, It’s a Tougher Sell - Stuart Elliot - The New York Times This article explains what the downturn in the economy has meant for the cause marketers, which depend on the kindness of shoppers to raise funds for nonprofit organizations. Go to article

11.09.09 · What's Wrong With Charitable Giving—and How to Fix It - Eisenberg - Wall Street Journal This article summarizes what's wrong with charitable giving today in society and gives 9 different ideas of changes that could possible work for the future. Go to article

11.05.09 · Nonprofits at Risk in Partnerships with Corporations - N/A - NewsBlaze Charities and other nonprofits may put their brand at risk when they partner with corporations on social responsibility (CSR) initiatives. Go to article

11.01.09 · Cause Survey 2009: Committed to the cause - Tonya Garcia - PRWeek Summarizes and analyzes results and statistics from the 2009 PRWeek/Barkley Cause Survey. Go to article

10.27.09 · Guide to Cause Marketing: Partnerships for Fundraising, Marketing Success - Sandra Sims - StepByStep Fundraising Explains how cause marketing can be an effective strategy for nonprofits large and small. Go to article

10.22.09 · What Business Pros Can Learn from School Kids About Corporate Responsibility - Tom Savage - GreenBiz.com One doesn't need an expensive MBA or a degree in environmental sciences to learn about social and environmental responsibility. Go to article

10.20.09 · Active vs. Passive Cause Marketing - N/A - Selfish Giving Explains the difference between active and passive cause marekting strategies. Gives examples of which retailers are currently doing both. Go to article

10.16.09 · How non-profits can use cause marketing - John Hayden - JohnHayden.com Video and article explains John Haydon's views and opinions of how non-profits can use cause marketing to their advantage.
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10.02.09 · Market research with a social mission - Peggy Connolly - Boston College: Center News & Features Blog Think about market research and the power of data, demographics and knowledge probably comes to mind. What if you added the power of passion that comes with supporting the mission of leading nonprofits?That’s what Ed Martin, director of international insights and new methods at The Hershey Company, has done with a new global initiative that will raise money for nonprofits while delivering research to participating companies. The new effort, called Pause to Support a Cause, will partner with nonprofits to create a database of millions of receptive panelists willing to take part in on-line surveys and market feedback studies. A dedicated campaign web site is now live atwww.surveyforgood.org. Go to article

10.01.09 · Health People's Art Auction To Be Held At Conde Nast Building In New York City - - Hamptons.com, NewsLI.com “See the Children Through the Trees," an exhibition and auction benefiting American AIDS orphans and parentless kids though the work of Health People will be on display at the gallery at the Conde Nast Building at 4 Times Square (42nd Street and Broadway) through Oct. 15. Featuring museum quality artwork focused on the theme of trees, it presents an intriguing range of work that conjures the many meanings - and absorbing images of nature. Go to article

09.30.09 · Some Social Media Tips for Cause Marketers - Scott Pansky - Advertising Age Today, digital strategies are essential for any effective cause marketing campaign. Scott Pansky of Allison & Partners shares some numbers on different digital strategies, then offers tips on best practices and techniques for using them. Go to article

09.29.09 · Many Companies Remain Committed to Good Corporate Citizenship Despite Rocky Economy - Jill Jusko - IndustryWeek Highlights important information gathered from the 2009 State of Corporate Citizenship in the United States survey.
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09.23.09 · Center’s new 2009 State of Corporate Citizenship report shows corporate responsibility weathering the economic storm - Vesela Veleva - Boston College Center for Corporate Citizenship Reports on the findings of the 2009 State of Corporate Citizenship report in the United States. Go to article

09.01.09 · Renewing Volunteerism - Michele Donohue & Mark Hrywna - The Nonprofit Times

Talks about renewing volunteerism and how President Barack Obama's national call for public service will compare to those of past presidents. Many people think that the volunteering movement is shifting to a more strategic way of thinking.

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08.27.09 · Nonprofit Groups Announce Event in New York to Mark September 11 - - The Chronicle of Philanthropy

Many nonprofit groups have teamed up with the Obama service campaign to launch special events in New York on September 11th.

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08.04.09 · Fundraisers’ Pessimism Hits 11-Year High - - The Nonprofit Times According to the latest Philanthropic Giving Index (PGI) which is done yearly by the Center on Philanthropy at Indiana University, the fundraising climate for U.S. charities has continued to decline in the first half of 2009. Go to article

11.30.-1 · Good-doing brands succeed - - Canada.com In the end brands that support a good purpose usually succeed. Go to article

11.30.-1 · Cause Marketing: Make $ and Help Somebody - Indiana Chamber of Commerce - Valpolife.com This article touches on one of the most exciting developments in recent American commerce: the emergence of cause marketing. Go to article