08.17.11 · P&G touches millions with philanthropy - Karachi - International Herald Tribune Proctor and Gamble, one of the largest consumer goods companies in the world, claims that well over 22 million Pakistanis have benefited from its corporate social responsibility initiatives over the course of the two decades the firm has had a presence in Pakistan. Go to article

08.09.11 · Viva Cause Marketing! - David Hessekiel - MediaPost At the Cause Marketing Forum, we're scratching our heads over a paradox. Every day we see more companies and brands engaging with causes, but many of them shy away from describing their efforts as "cause marketing." Go to article

07.27.11 · Only 37% Have Purchased Products Associated With Causes in the Past Year Even Though It Is the Number One Way Americans Donate to Causes - - Sacramento Bee New MSLGROUP Findings Show the Rising Disconnect Between the Causes Companies Support and the Products They Sell is Keeping People from Participating Go to article

07.06.11 · Causecast: How Brands, Employees, And Non-Profits Partner For Change - Simon Mainwaring - Fast Company In We First I contend that purposeful engagement represents an enormous opportunity for brands in the social business marketplace. But exactly how does a brand do this? And in what ways can they engage their employees so that they not only earn goodwill with their customers, but also inspire their employees to promote their companies with pride? Go to article

06.23.11 · 7 Cause Marketing Lessons from Machiavelli - Joe Waters - Huffington Post Niccolo Machiavelli, the Italian diplomat who wrote the classical treatise The Prince 500 years ago, probably would have been a big fan of cause marketing. For a man so interested in statecraft, Machiavelli would appreciate the bottom-line benefits of cause marketing to causes and companies. Go to article

06.01.11 · In Search of Fairness: CSR and Advertising - Akhila Vijayaraghavan - TriplePundit Advertising has the power not just to sell a product but also to make an impression on how we view the company that renders the service or product. In India, the market for “fairness creams” (aka skin whitening products) is huge because having fair skin remains a beauty ideal. The Indian arm of Unilever, HLL introduced the trend-setting Fair & Lovely cream in the seventies targeted at women. Their adverts consistently sent out the message to young women implying that to be fair is to be beautiful.
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05.29.11 · Nonprofit Human Sustainability: A Competitive Advantage? - Val Miranda - TriplePundit Attention all values-based workers! There is a nonprofit down the street that pays like Google and lets you work from home. It offers flexible hours, a great work environment, and discounted childcare. Would you run to check it out? I bet the answer might be a loud ‘yes.’ It does not sound like any of the nonprofits I have worked for in the last twenty years, but I know there are quite a few out there. Go to article

05.25.11 · Don't abandon CSR for creating shared value just yet - John Elkington - Guardian Although CSV has many virtues, it is unlikely to deal with the thornier CSR issues such as human rights or corruption Go to article

05.18.11 · 8 Out of 10 Women Believe in Supporting a Cause - Cynthia Boris - Marketing Pilgrim Cause marketing isn’t just for non-profits. Almost every high profile company has been involved in some kind of charity effort to the point where it can look more like a play to up profits and less like an honest attempt to do good. Go to article

05.13.11 · Social Video and Cause Marketing: How Nonprofits Are Doing Viral Video - Grant Crowell - ReelSEO.com I interviewed Chris Quigley, Co-founder of the buzz marketing company, Viral Ad Network, about why and how companies should engage in social causes using video. Chris also shares the special benefits that social video campaigns can have for charities, and we add some of our own tips for businesses on how to do their own social video in “cause marketing.” Go to article

05.09.11 · Fine-Tune Your Philanthropy - Naveen Jain - Portfolio.com Opening up your checkbook may seem like a way to help a cause. But without careful thought, that altruistic action could fizzle. To achieve sustainable philanthropy, follow this five-point plan. Go to article

04.22.11 · Cause-Related Video Marketing: What Stonyfield and Honest Tea Can Teach Us - N/A - The Video Commerce Consortium As a tie in with April’s “Earth Month”, the CEOs of two organic produce companies, Stonyfield Farm and Honest Tea teamed up for a “cooperative video contest” with two objectives: Promote the companies’ partnership for Earth Month, and generate more awareness of the benefits of organic food and beverages. Below I have outlined how we can learn from their example of doing video in a “cause-related marketing” campaign, and have listed some tips for how your own business can do cause-related video marketing and practice corporate social responsibility. Go to article

04.06.11 · Not as Good as Giving - Study Finds Cause Marketing Drives Down Donations - James David Morgan - The Nonprofit Quarterly Times A University of Michigan study has found that cause marketing hurts charitable giving. More precisely, the study found that giving decreased if a donor had previously purchased a cause-related product, even if the donor was going to make the purchase independent of any charitable considerations. As a result of her findings, Professor Aradhna Krishna, the study's lead researcher, suggests that maybe not all giving is good giving. Go to article

03.24.11 · 10 Tech Tools for Cause Marketers - Joe Waters - Selfish Giving Here’s a list of ten tech tools companies and causes can use for cause marketing to raise money and awareness. Go to article

03.15.11 · How Much Money Should You Be Raising Online? - Jocelyn Harmon - Marketing for Nonprofits Blog Go to article

03.01.11 · UPS and Corona Take First Shots at 'March Madness' - CHristopher Heine - ClickZ The UPS Store and Corona are among the earliest brands tipping off "March Madness" campaigns. While the beer company launched a cause marketing initiative today, the shipping services retail firm debuted a Facebook-driven effort on Feb. 21. Go to article

02.17.11 · Charitable Deduction Limit: Bad For Art Nonprofits? - Elizabeth Blair - NPR.com President Obama unveiled his 2012 budget on Monday, proposing a raft of spending cuts and tax hikes. It includes a proposed limit on the charitable deduction for the top income bracket, which has nonprofit organizations concerned. Go to article

02.10.11 · The Rise of Crowdsourcing in Corporate Social Responsibility - Paul Massey - Huffington Post In the past few years, we've seen several high-profile corporate social responsibility programs (CSR), in particular the Pepsi Refresh Project (a client of ours), Chase Community Giving and Target's Bullseye campaign, dominate the conversation of how companies are making a social impact. Go to article

02.01.11 · Peter Jackson Raises $2 Million To Go After Cause Marketers At The Experience Project - Erick Schonfeld - TechCrunch Cause marketing is taking off, with social networks like Facebook and Twitter providing the fuel, and companies are repositioning themselves to take advantage of these new marketing dollars. Peter Jackson, A silicon Valley veteran who was the CEO of Granite Systems and Intraware in the 1990s and sits on Eventbrite’s board, is putting on his CEO hat again to take the reigns at the Experience Project. The company, which also runs Twitcause and Broadcause, is in the midst of raising $2 million from D.E. Shaw and other investors. Go to article

01.27.11 · Ciara shares her charity goal this year - - USA Today As our inspiring young Kindness Challenge participants work to reach their philanthropic goals over the next several weeks, we've asked several folks to lend their advice. I guess you could call them our Kindness Challenge mentors. So from cause marketing experts to a literary agent, all of our participants are enjoying one-on-one mentoring sessions this week, which you'll hear more about in their next update. Go to article

01.20.11 · A majority of Canadians consider themselves "Ethical Consumers" - - Abacus Data This is the second release in a six-part series from Abacus Data on Canadian consumers’ attitudes and behaviour on corporate and community social responsibility.  Abacus Data has partnered with the Corporate and Community Social Responsibility Conference held at Algonquin College in Ottawa, Ontario on this series. Go to article

01.07.11 · Has Pepsi's Refresh Project Been Compromised By Cheaters? - Ariel Schwartz - Fast Company All is not well with the Pepsi Refresh Project, an online cause marketing campaign that allows participants to vote on where the company donates its cash. Nonprofit groups vying for funding from the campaign are now claiming that manipulated results have propelled recent winners to the top. Go to article

12.27.10 · Study: In-Store Cause Marketing Doesn't Engage Customers - Thomas Miner - Reuters A new report from Do Well Do Good, LLC, finds that the majority of consumers believe companies should be engaging in cause marketing initiatives and are willing to pay more for them, but feel that retailer practices around generating in-store consumer engagement for their efforts are lacking. Go to article

12.23.10 · Bank of America to match customer charitable giving - - The Boston Globe Bank of America, a national bank with a major presence in Massachusetts, said it has launched the “Gift for Opportunity” fund, a nationwide program that will support Feeding America, a hunger-relief organization, and Boys & Girls Clubs of America, whose network of 4,000 clubs provides a safe place for children to obtain healthy meals. Go to article

12.16.10 · Marketing the cause - Steven Dodds - MarketingWeek The Cancer Research study raises some valuable points and while making donating more accessible to young people through the use of mobile devices is important, it’s only part of the story. Go to article

11.29.10 · 5 Creative Social Good Campaigns for the Holiday Season - Geoff Livingston - Mashable With the holiday shopping season upon us, it’s common to see companies and causes use these days as an opportunity to mix in a little social good and entice buyers to choose their products and services. Here’s a look at five holiday cause marketing campaigns that use social media to win buyers and do good at the same time. Go to article

11.09.10 · CSR is about ‘purpose’; corporate philanthropy and cause marketing is long dead - - CauseBecause.com The recently released Good Purpose Global Study by Edelman reveals that consumers want corporations to place the interests of society on at least an equal footing with making a profit. Go to article

10.21.10 · Shoppers eyeing companies' causes, not just their products - Joyce Gannon - Pittsburgh Post Gazette Go to article

10.17.10 · The pink-ribbon backlash - Erin Anderssen - The Globe and Mail This article is critiquing the pink ribbon campaigns around the world.
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10.07.10 · Taking in a view of the future of market research - Brian Tarran - Research-Live.com On the first floor of the Eiffel Tower, researchers gathered yesterday to consider the future of the market research industry. Brian Tarran listened in. His conclusion: not only will agencies need to justify themselves as valued partners to corporations, they’ll need to win over technology-empowered consumers. Go to article

10.05.10 · Give back, feel good. But to whom, and how much? - Simon Avery - The Globe and Mail Very few companies have been able to generate such a national impact with their community investments, but many are trying today to give their social responsibility projects more punch as it become increasingly common for customers to ask what a business is doing for its community. Go to article

09.28.10 · Cause Marketing's Still All to the Good - Mark Dolliver - Adweek A survey for Cone LLC, an Omnicom Group unit that specializes in the field, finds consumers still want companies to be engaged with good causes and will reward those that rise to the occasion. Go to article

09.28.10 · A Crusader for Charity - 2morrowknight - The Huffington Post Through recession, natural disaster, war, and any other challenge to humanity, one thing remains constant: the need for sharing and giving to improve lives in every corner of the globe. Go to article

09.21.10 · Consumers Want More Cause Marketing - - eMarketer Moms and millennials love socially and environmentally conscious efforts. Go to article

09.20.10 · Millennials, Moms Seek More Cause Marketing - Sarah Mahoney - MediaPost.com While consumers are bombarded with cause-related marketing pitches, it seems they still can't get enough. The new Cone Cause Evolution Study, part of its 17-year benchmark study, reports that 83% of Americans want to see more. (Moms and Millennials, ages 18-24 years, are the biggest fans.) Go to article

09.17.10 · CSR in a season of economic downturn - Bimbola Ashiru - BusinessDayOnline.com Corporate Social Responsibility, CSR, may become one of the biggest victims of the raging economic downturn especially in our part of the world. In a clime like ours where CSR as an integral aspect of the corporate philosophy is yet to be fully understood, much less entrenched, CSR is likely to be badly affected by the hurricane of the economic recession in which we are still embroiled. Go to article

09.10.10 · mGive and The mGive Foundation to Raise Funds for Firefighters Fighting the Fourmile Canyon Wildfire in Boulder, Colorado - Bre Zigich - PR Newswire mGive, the leading mobile donation platform provider in the United States, and its 501(c)(3) partner, The mGive Foundation, today announced they will launch the "text FIRE to 27722" mobile donation campaign to raise funds for the Boulder County Firefighters Association. Donations raised through $10 text message pledges will assist the firefighters affected by the Fourmile Canyon Wildfire burning in Boulder, Colorado. The Fourmile Canyon wildfire has burned over 6,300 acres and forced the mandatory evacuation of more than 3,000 residents living in the steep, rugged and heavily forested foothills west of the City of Boulder. Teams are on site to catalog burned structures and to investigate the fire's cause and origin. More than 500 firefighters, from at least 35 local, regional and national agencies are working to contain the active fire. Five air tankers, three helicopters and 24 engines have joined the effort. Currently, the homes of at least nine firefighters have been lost while they were battling the inferno and numerous others have been displaced by the evacuation. Additionally, multiple fire stations have been destroyed and numerous others damaged. Go to article

09.10.10 · Dole highlights responsibility efforts - Carl Collen - fruitnet.com Dole Food Company president and chief executive officer David DeLorenzo has this week highlighted his group's ongoing corporate responsibility and sustainability efforts in Central America. Mr DeLorenzo's introduction focused on Doles long-standing contribution to the development of communities in Central America, while he also outlined the group's efforts to address the company's 'three pillars of sustainability' - namely carbon footprint, water use and soil conservation. Go to article

09.09.10 · Bresette + Company to Lend Helping Hand to Non-profit Organization - The Samaritans of Rhode Island Suicide Prevention and Resource Center - - PR Newswire Bresette + Company is currently editing footage from a testimonial video filmed in mid August. The film consists of several heart-breaking stories of surviving family members and friends of suicide victims, and will be shown at their upcoming fundraiser event, and will also be viewable on the organization's website.  All services rendered to the Samaritans of Rhode Island Suicide Prevention and Resource Center are being delivered pro bono, as a way for Bresette + Company to give back to a worthwhile cause that is in desperate need of funds to stay open. Bresette + Company, a high performance marketing and consulting team, is working with a truly selfless non-profit organization, Samaritans of Rhode Island Suicide Prevention and Resource Center, to develop a new program, the "Fundraising and Planned Charitable Giving Program," in order to raise money for the organizatio Go to article

08.31.10 · Fry's helps Yuma food bank - Stephanie A. Wilken - Yuma Sun Fry's Food Stores, along with parent company Kroger, made a $10,528 donation to the Association of Arizona Food Banks (AAFB), according to a news release Tuesday from the organization.The funds will help assess the prevalence of hunger and develop strategies to alleviate hunger. In addition, the funds will support the distribution of food to regional food banks throughout the state, with an emphasis on rural areas. Go to article

08.11.10 · During downturn, corporate giving focuses on basic needs - Christie Garton - USA Today Even though the recession hurt corporate charitable giving last year, some areas of giving increased, including health and education. Go to article

08.09.10 · Live chat: 'Corporate Giving During Uneasy Times' - - USA Today USA Today's Kindness Community explains their live online discussion about how to seek corporate grants and the trends that are shaping corporate philanthropy. Go to article

08.05.10 · Huge Gulf spill draws few donations - - MSNBC Compared with Katrina and 9/11 disasters, people keeping wallets closed. Go to article

07.06.10 · Staples Enlists Celebs For Back-To-School - Tanya Irwin - MediaPost Staples is ramping up its back-to-school charitable effort with the help of three celebrities in a digitally focused effort. Go to article

07.05.10 · The math (and morality) of giving - Rob Baedeker - San Francisco Chronicle Experrts say charitable donations are affected by factors such as the donor's (real or perceived) financial security, sense of moral obligation and personal connection to a cause. Go to article

06.28.10 · How to Get the Social-Media Generation Behind Your Cause - Ann Marie Kerwin - Advertising Age For young adults, activism can be hitting 'like' on Facebook, but brands can use this to their advantage... Go to article

06.23.10 · Designer Pledges $2 Million to Antipoverty Program - Shelly Banjo - Wall Street Journal Designer Tommy Hilfiger is looking to bring the idea of ending global poverty into fashion with a new upcoming cause marketing campaign in 2011.
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06.01.10 · YouTube: Cause Celeb - Sheila Shayon - Brand Channel Ad Age recently named its top five picks for cause-marketing related videos, led by the Haagen-Dazs "Help the Honey Bees" campaign above. Go to article

05.28.10 · If Charities Can’t Capture Attention, What Should You Do? - Adrian Ott - Fast Company This article explains what charities should do if they can't capture the publics attention. Go to article

05.03.10 · Family and Corporate Philanthropy: Emerging Trends In India - K. Ramachandran - Forbes In this article Professor K Ramachandran, Thomas Schmidheiny Chair Professor of Family business and Wealth management at ISB and Rachna Jha, Research Assistant, encapsulate the growth of philanthropy in India. Go to article

04.26.10 · 10 Commandments of Cause Marketing - Joe Waters - Selfish Giving Joe Waters from Selfish Giving posts his top 10 commandments for cause marketing. Go to article

04.15.10 · Good cause, or just a good time? - Jean Hopfensperger - Star Tribune From 10Ks to pink ribbons, "cause marketing'' is hot. But participants should look into the details of such for non-profit events. Go to article

04.12.10 · Economist Urges Charities to Get Ready for the Economic Recovery and a Brighter 2015 - Caroline Preston - The Chronicle of Philanthropy Economist Susan Raymond Urges Charities to Get Ready for the Economic Recovery and a Brighter 2015. Go to article

03.27.10 · Social Responsibility Boosts Brand Perception - Elena Malykhina - Adweek This article explains how social responsibility can boost brand perception. Go to article

03.16.10 · Would You Check in to a Box of Tampax? For Charity? - Kunur Patel - Advertising Age This article explains a new application called CauseWorld which allows consumers to use mobile-check-in services to earn money for charity. Go to article

03.15.10 · Disney Volunteering Effort Draws Praise and Criticism - Ian Wilhelm - The Chronicle of Philanthropy This article explains Disney's volunteering strategy and efforts while working with the HandOn Network. Go to article

03.03.10 · Online Study: Haiti A Tipping Point For Giving - Kate Rogers - The NonProfit Times This article explains the results of a national survey of U.S. charitable donors. Go to article

02.22.10 · The Power to Change Communities - Kim Gordon - Entrepreneur This article explains how cause marketing campaigns have the power to change communities.
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02.04.10 · Major beverage company launches social campaign to refresh communities - N/A - The Independent This article explains Pepsi's new user-friendly campaign (Refresh Project) that is based on social-cause marketing. Go to article

02.01.10 · Once-Robust Charity Sector Hit With Mergers, Closings - Shelly Banjo & Mitra Kalita - The Wall Street Journal This article explains how the once booming charity sector is seeing a gigantic slowdown because of organizations merging and closing due to the economy. Go to article

01.22.10 · Charities fight for piece of $5 million prize on Facebook - Eric Kuhn - CNN.com This article explains how 100 different charities are competing against each other for a $5 million prize on facebook led by JPMorgan Chase. Go to article

01.13.10 · Organizations Helping in Haiti - Alden Keene and Associates - Cause Marketing Blogspot This article contains a list of organizations involved in the Haiti earthquake crisis. Go to article

01.11.10 · 6 Ways to Succeed with Check-Out-Line Charity - Joe Waters - Selfish Giving This blog talks about check out line charity and teaches you how to succeed. Go to article

01.07.10 · Sorry I Gave at the Store - Eric Felten - The Wall Street Journal This article discusses the aspect of checkout-line-charity. More specifically, it explains how retailers are starting to make their customers dread storefront checkout. Go to article

01.04.10 · What is Cause Marketing? - Joe Waters - Selfish Giving This posting helps explain what cause marketing really is giving clarifications and examples. Go to article

12.29.09 · Whole Foods Launches Resolution Facebook Application - N/A - SuperMarket News Explains Wholefoods new launch of their new resolution facebook application. Go to article

12.18.09 · Cause marketing: Giving profits to charity - Janine Popick - VatorNews Explains how including cause marketing in your company can boost your business, your cause & employee morale. Go to article

12.17.09 · Kenya Airways launches credit card loyalty program - - Colloquy.com "Credit card rewards programs continue to grow in popularity with consumers and the rewards program is still a major factor when consumers are deciding ... Go to article

12.16.09 · Continental Airlines frequent fliers find new opportunities and problems with ... - Alison Grant - Plain Dealer "We're cutting your benefits, we're increasing your fees and thank you for 17 years of loyalty in the program," said Trump, president of school security ... Go to article

12.16.09 · Three Best Ways to Use Social Media - Willa Plank - Wall Street Journal For example: On Twitter, if you know a person is a loyal customer, mention them in a post or announce a free service or product they've won for loyalty. ... Go to article

12.14.09 · Canadians trail U.S. in charitable giving - QMI Agency - Toronto Sun This article goes over the results of a survey done by the Frasier Institute on Canada's generosity Index. Canada's numbers are compared to the U.S. Go to article

12.11.09 · JD Power Survey: Mercedes Buyers Most Loyal - - U.S. News Rankings & Reviews Customer loyalty is an extraordinary test of vehicle quality and customer service. And no automaker has mastered building a loyal following quite like ... Go to article

12.09.09 · Recipe for Joy: Sending E-Cards to Help the Hungry - Karen Egolf - Advertising Age Kraft Foods has partnered with American Greetings on an e-card program that benefits Feeding America, the nation's leading hunger-relief charity. Go to article

12.08.09 · Funding Good Causes - Kelly Spors - Wall Street Journal Explains why some businesses might want to consider investing in charities by donating a portion of their profits. Go to article

12.03.09 · Philanthropy as Enterprise - Tara Wilkinson - The Wall Street Journal Article cover philanthropic giving trends and how they're changing. Donors are now looking to give for a return on their money. Go to article

11.30.09 · Americans still have giving holiday spirit: poll - Basil Katz - Reuters Article explains Americans giving habits including recent statistics from a survey during the 2009 Holiday season Go to article

11.12.09 · Cause Marketing Creates a Buzz - Tim Parry - MultiChannel Merchant Gives examples of many new companies that are starting to include cause marketing programs in their marketing mix for the upcoming holiday season. Go to article

11.10.09 · Nonprofits pinched - Chris Churchill - Times Union Goes over how the decline in donations to charities is stemming directly from government cuts. Go to article

11.08.09 · Philanthropy 2009 -- Four Ideas for Tough Times - Shelly Banjo - Wall Street Journal This article gives four smart strategies around different ways to give that will help people when giving in these difficult economic times.
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11.01.09 · Product (RED)'s Impact Is Shrouded In Vague Answers - Tom Pope - The Nonprofit Times Many different corporations talk in generalities about high-profile giving. Go to article

10.29.09 · America's Top Charities Face Tough Fund-Raising Year - Noelle Barton & Caroline Preston - The Chronicle of Philanthropy A new survey by The Chronicle of Philanthropy explains that charities face another tough year of fund-raising ahead.
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10.27.09 · Non Breast Cancer Cause Marketing in October - N/A - Cause Marketing Blogspot Covers cause marketing related programs and campaigns other than breast cancer that occured in Octoober 2009. Go to article

10.22.09 · Economic crisis puts market research companies to work - Laura Culita - Wall-Street Despite the down economy and the futures poor outlook, market research companies are keeping busy. Go to article

10.22.09 · Top Business Schools Integrating Corporate Social Responsibility - Cindy Tickle - Matter Network Goes over the nations top ten business schools that are currently integrating Corporate Social Responsibility. Go to article

10.21.09 · Leading Global Market Research Firm Ipsos Launches New Online Opinion Community ThatSaid.com - - WebWire Leading global market and opinion research firm Ipsos announced the launch of ThatSaid.com, an online opinion community that seeks to enhance the way people share opinions online. Go to article

10.16.09 · The Dark Side of Corporations' Cause-Marketing - Kerry Golds - The Atlantic Many companies in October, National Breast Cancer Awareness month, take advantage of their cause-marketing related programs and trick the consumer. Go to article

10.16.09 · Money alone won't solve reputation problems - Erica Iacono - PRWeek Explains how money will not solve any corporate reputation issues and how CSR and cause marketing campaigns have a much better chance in the long run.
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10.02.09 · The Cause Manifesto - Rick Ferguson and Sharon M. Goldman - Colluquy.com Loyalty marketers are understanding the various reasons attributed to the idea of consumers demanding that companies embrace cause-related marketing. Go to article

09.30.09 · Who do you trust? - Phyliss Macfarlane - Research This article does in depth into what actual trust is, what drives trust in market research, and how is it recently changing in different markets. Go to article

09.23.09 · Center’s new 2009 State of Corporate Citizenship report shows corporate responsibility weathering the economic storm - Vesela Veleva - Boston College Center for Corporate Citizenship Reports on the findings of the 2009 State of Corporate Citizenship report in the United States. Go to article

09.14.09 · Ask.com Invites Consumers to Search for the Cure® in the Fight Against Breast Cancer - - Ask.com Ask.com announces the launch of their new Search for a Cure program. This new program is a charitable commitment to Susan J. Komen for the Cure nonprofit organization. Go to article

09.09.09 · Making your opinion count - Paul DesBarres - The Chronicle Herald Discusses the consumer views on market research and explains why participation is so important for the market and the consumer. Educating consumers and the media about changes in the market would be impossible without market research participation.

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09.02.09 · eBay Teams with Community of 88 Million Users to Create Positive Social Change - - CSRwire Ebay has announced the launch of its new corporate social responsibility campaign called "Give Good Green". This initiative is designed to help inspire their giant base of buyer and sellers to take part in a program working towards large scale positive social change. Go to article

08.31.09 · Retailers Get an A+ for School-Related Promotions - Julie Gallagher - SuperMarket News Corporate retailers are more than ever working towards school related cause marketing campaigns. Examples of current campaign are explained. Go to article

08.24.09 · Men’s Wearhouse Launches 2nd Annual National Suit Drive - Men's Wearhouse - CSRwire Men's Wearhouse announced their 2nd annual national suit drive to help fight unemployment in the United States. They are donating suits while working with over 200 nonprofits to provide professional work attire to those in need. Go to article

07.29.09 · Just Cause: Finding the Perfect Cause-Marketing Fit - Patti Minglin - MediaPost

Directed towards moms getting involved with cause marketing opportunities. Gives great statistics and backgroud to help engage women in this cause marketing movement.

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06.23.09 · Service initiative aimed at aiding economy - Andrea Stone - USA Today Michelle Obama is leading a new initiative called "United we Serve". Go to article

04.15.09 · Non-profits feel donors' financial pain - Oren Dorell & Tim Evans - USA Today The current state of the economy is affecting not only donors but the nonprofit organizations themselves. Some nonprofit organizations are struggling to stay afloat and many are simply going under. Go to article

11.30.-1 · How to make your donations to Haiti charities count - Sandra Block - USA Today This article gives tips on how to make your donations to Haiti charities count. Go to article