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Its real power lies in enabling people to do something for a cause which they specifically care about. - Ed Martin , Director, International Insights & New Methods, The Hershey Company

82% of consumers said that cause-related marketing enabled them to support a charity or cause more than they would have otherwise.

Facts & Stats

Two-thirds of CFOs and three-quarters of investment professionals agree that environmental, social, and governance activities do create value for their shareholders in normal economic times. But the current economic crisis has caused them to view some of these programs differently. For one thing, investment professionals agree that the global economic turmoil has increased the importance of governance programs-and decreased the importance of environmental programs-in creating shareholder value. (McKinsey Quarterly)

The Y.M.C.A. has the most valuable brand in the nonprofit field. (Cone Inc. & Intangible Business)

About one in four Americans volunteer. And last year, 61.8 million people, or 26.4% of the population, gave their time, down from 28.8% in 2005. (Bureau of Labor Statistics)

Individual giving, which is always the largest component of charitable contributions, was an estimated $229.28 billion, or 75 percent of the total, in 2008. (Giving USA Foundation)

Giving in the worst economic climate since Great Depression has exceeded $300 billion for second year in a row. (Giving USA Foundation)

U.S. charitable giving was estimated to be $307.65 billion in 2008. (Giving USA Foundation)

One out of every three consumers said they would be more likely to buy a product or service if they knew that a certain amount of the purchase price was being donated directly to a cause or campaign. (American Marketing Association)

Young people age 18-24 and women are most likely to buy a product or service connected to cause-related marketing. (American Marketing Association)

40% of women versus 30% of men were more likely to buy a product or service if they knew that a certain amount of the purchase price was being donated directly to a cause or campaign. (American Marketing Association)

46% of respondents age 18-24 versus 31% of respondents 45-64 were more likely to buy a product or service if they knew that a certain amount of the purchase price was being donated directly to a cause or campaign. (American Marketing Association)

Slide 1  89 percent of households give to charitable causes and their average annual contribution for is $1,620. (Source: Independent Sector)

Slide 1  American giving reach a record high in 2007, with donations totaling $314-billion. Giving has since dropped by 2% to $308 billion in 2008. (Source: Giving USA 2009)

Slide 1  Historically, charitable giving rises about one-third as fast as the stock market. (Source: Giving USA 2009)

Slide 1  Charitable giving accounted for 2.2% of gross domestic product. (Source: Giving USA 2009)

Slide 1  It is estimated that between $6.6 trillion to $27.4 trillion in charitable bequests will be made between 1998-2052. (Source: Center on Wealth & Philanthropy)

Slide 1  It is estimated total charitable contributions will total between $21.2 to $55.4 trillion in between 1998-2052. (Source: Center on Wealth & Philanthropy)

Slide 1  By the year 2055, some $41 trillion will change hands as Americans pass on their accumulated assets to the next generation. (Source: Center on Wealth & Philanthropy)

Slide 1  86 percent of wealthy donors said they are most motivated to give by the notion of "meeting critical needs" and 83 percent said "giving back to society" is motivational. (Source: Center on Philanthropy at Indiana University)

Slide 1  80 percent of wealthy donors surveyed said they are most likely to make contributions to educational organizations, with religious (72%) and health organizations (70%) following in popularity. (Source: Center on Philanthropy at Indiana University)

Slide 1  There are approximately 1,010,400 charitable organizations in the United States. (Source: Internal Revenue Service)

Slide 1  There are approximately 355,000 religious congregations. (Source: Internal Revenue Service)

Slide 1  The largest sources of nonprofits revenue and support are comprised of: Dues, fees and charges (37.5%); Government Support (31.3%); Private Contributions (19.9%); and Miscellaneous revenue (11.4%). (Source: Internal Revenue Service)

Slide 1  The nonprofit sector employs 10.2 million people, accounting for 6.9% of the total U.S workforce. (Source: National Center for Charitable Statistics)

Slide 1  7 percent of Americans are paid employees of non-profit organizations. (The Chronicle of Philanthropy)

Slide 1  The number of U.S. non-profits has doubled in the past five years. (Source: The Christian Science Monitor)

Slide 1  The number of family foundations has increased 60% in the past six years. (Source: The Christian Science Monitor)

Slide 1  55 percent of Americans volunteer. (Source: Independent Sector)

Slide 1  In a study sponsored by Ronald McDonald House Charities, 93 percent of Americans surveyed believe it is important to promote volunteerism. However, more than half (51 percent) said they'd rather read, watch TV or visit the in-laws than volunteer for charity. (Source: Association of Fundraising Professionals)

Slide 1  Slide 1  In a study sponsored by Ronald McDonald House Charities, 42 percent of people surveyed said personal connections inspire them to volunteer, while another 40 percent said community involvement was the driving force. (Source: Association of Fundraising Professionals)

Slide 1 There are more than 45,000 Supporting Organizations operating in the United States with Slide 1  total assets adding up to $76-billion. (Source: Congressional Research Service)

The U.S. sponsorship spending on cause marketing will hit $1.57 billion in 2009, growing 3.1% this year. (Cause Marketing Forum)

56% of consumers believe a company or brand has earned their business because it has been doing its part to support good causes. (Goodpurpose Consumer Study)

Despite the recession, 75 percent of consumers believe social responsibility is important; 55 percent of consumers said they would choose a product that supports a particular cause against similar products that don't. (Landor Associates, Penn Schoen Berland & Burson-Marsteller - Survey)

According to the Blackbaud 2010 Online Giving Report, the largest charities in the U.S. saw a 55.6 per cent increase in donations online over 2010.

According to the Blackbaud 2010 Online Giving Report the online giving rised by 35 per cent in the US.

Last year, charitable giving rose 3.8 percent after falling for the two previous years (Giving USA Foundation)

In 2010, individuals, corporations and foundations gave $291 billion to charity. (Giving USA Foundation)

The most growth in giving was through charitable bequests, which increased 18.8 percent to $23 billion. (Giving USA Foundation)

Individual giving also rose, climbing 2.7 percent in 2010 to $212 billion. (Givning USA Foundation)

Total charitable giving has increased each year since 1954 (when tracking began) except for 1987, 2008 and 2009. From 2008 to 2010, total charitable giving decreased 4.2 percent, according to the report. (Giving USA Foundation)

Korea ranked 81st with Chad among the 153 countries listed in the 2010 World Giving Index (Charities Aid Foundation)

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