Its real power lies in enabling people to do something for a cause which they specifically care about.
- Ed Martin , Director, International Insights & New Methods, The Hershey Company
82% of consumers said that cause-related marketing enabled them to support a charity or cause more than they would have otherwise.
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Social Entrepreneurship Blog focuses on social change around the world. It helps serves as a social platform empowering movements for global and national social change. Go to blog |
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Everyday Giving Blog This blog focuses on all of the different ways of giving back to others. The idea of this blog is to inspire others to help and give back something to make a difference in the world. Go to blog |
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Charitable Gift Giving Blog: Gifts That Help This blog works as a way for consumers to easily find out the best stuff available to purchase on the Web where a portion of the proceeds are donated to a charity. Data is collected form major retailing sites as well as smaller sites on the internet making consumers feel great about their purchase and take part in a cause. Go to blog |
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Conor's Fundraising Blog This blog covers thoughts, observations and comments on Fundraising and all things not for profit. Go to blog |
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The Center For Effective PhilanthropyThe Center for Effective Philanthropy blog is focused on the development of comparative data to enable higher-performing funders Go to blog |
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RE: PhilanthropyGuests and bloggers from the Council of Foundations share ideas and insights on the most pressing issues in philanthropy. Go to blog |
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The NonProfit SupporterThe NonProfit Supporter blog is part of Non Profit Capital Management. Go to blog |
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What Gives!?This blog focuses on social good. WhatGives!? is the most recent addition to the Causemedia Group. Go to blog |
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GOODGOOD is a collaboration of individuals, businesses, and nonprofits pushing the world forward. Go to blog |
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the CRO BlogThis blog is for corporate responsibility officers, CEOs, other practitioners, service providers, and nongovernmental organizations (NGOs). The CRO Blog covers sustainability and the environment; corporate responsibility; reporting; governance, risk and compliance (GRC); governmental relations; investor relations (IR); socially responsible investing (SRI); business ethics; philanthropy; citizenship; diversity; legal issues; brand management; communications; and the gamut of CR-related topics. Go to blog |
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Jocelyn Harmon's Marketing for Nonprofit BlogNew voices for a new world. Go to blog |
How It Works
Giving… and receiving… has never been easier. See how your time, your market research or your charity can get involved.
See how it works
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The first step in revolutionizing how we give, how we research, and how we accept assistance starts with registering with the Pause to Support a Cause program. Choose to get involved personally, request more information on how to become a corporate user of the Pause Research Panel, or register your charitable organization and start tapping into a broad audience of invested, philanthropic consumers looking to learn more about how to support causes that strike a chord. Register today
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Pause to Support a Cause, a milestone CMO Council campaign, will enjoin global corporations and public sector partners in a new initiative to "survey the socially beneficial way" by "donating on behalf of those participating." Learn more about the CMO Council
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