09.26.11 · Leveraging Social Media for Social Good - Bindu Nair Maitra - Campaign India Campaign India talks to two social media professionals Beth Kenter, CEO, Zoetica (pictured, left) and Gaurav Mishra, CEO, 20:20 Social (pictured, right) to understand how brands can use social media to fulfil CSR goals. What do you believe are the positive rub-offs for brands that use social media to align themselves with a specific social cause? Go to article

08.16.11 · Starbucks CEO: Stop giving to campaigns - - Investors.com The chief executive of Starbucks is urging business leaders to stop giving to political campaigns until lawmakers develop a solid plan to cut the U.S. deficit. Go to article

08.09.11 · Corporate Social Responsibility: Image or ethos? - - Belfast Telegraph Go to article

08.09.11 · Viva Cause Marketing! - David Hessekiel - MediaPost At the Cause Marketing Forum, we're scratching our heads over a paradox. Every day we see more companies and brands engaging with causes, but many of them shy away from describing their efforts as "cause marketing." Go to article

07.27.11 · Only 37% Have Purchased Products Associated With Causes in the Past Year Even Though It Is the Number One Way Americans Donate to Causes - - Sacramento Bee New MSLGROUP Findings Show the Rising Disconnect Between the Causes Companies Support and the Products They Sell is Keeping People from Participating Go to article

07.24.11 · Tracking Big Corporate Donors - - Chronicle of Philanthropy Find out how much money some of the nation's largest companies have given to nonprofit groups over the past three years, and what charities they support. Go to article

07.06.11 · A Campaign That Honors, Empowers, Respects Mom - Maria Bailey - MediaPost All too often, it seems that the media spotlight shines on marketing initiatives gone bad. Unfortunately, the same viral buzz that is created with a good mom marketing program can take a brand mistake and catapult it to another level. I'm not going to waste my words here recapping all the social media tragedies of big brands; instead, I want to focus on successes. Go to article

06.23.11 · 7 Cause Marketing Lessons from Machiavelli - Joe Waters - Huffington Post Niccolo Machiavelli, the Italian diplomat who wrote the classical treatise The Prince 500 years ago, probably would have been a big fan of cause marketing. For a man so interested in statecraft, Machiavelli would appreciate the bottom-line benefits of cause marketing to causes and companies. Go to article

06.22.11 · Terminology: Companies ensure efforts are not beyond description - Sarah Murray - Financial Times Go to article

06.10.11 · Deloitte Donates Pro Bono Services to Hundreds of Nonprofits Nationwide; Celebrates Fulfillment of Three-Year, $50 Million Pro Bono Commitment - - CSRWire Organization's 12th annual IMPACT Day highlights long-term commitment to pro bono service. Go to article

06.01.11 · The Business of Good: News for Socially Conscious Entrepreneurs - Chad Brooks - BusinessNewsDaily Socially responsible business practices -- including organic, fair trade, giving back and going green – are becoming the norm for for-profit, as well as nonprofit, businesses. We’re committed to covering this side of small business with our weekly wrap-up of news affecting businesses that have embraced this socially responsible model, combining a for-profit business with nonprofit sensibilities. Go to article

05.19.11 · Companies bring CRS to the boardroom - Sara Stroud - Sustainable Industries What’s driving big companies’ corporate social responsibility efforts?Increasingly it’s shareholders, according to a new report from Ernst & Young. The auditing and consulting firm estimates that shareholder resolutions targeting environmental and social issues could account for half of all resolutions in 2011. Go to article

05.16.11 · Urban Outfitters' Cause Marketing for NPR Is a Poor Fit - Joe Waters - Huffington Post As originally reported by Fast Company, Urban Outfitters offers a specially branded NPR tee on the public radio station's website for $20. Profits support NPR. Nice cause marketing (purchased-triggered donation, more specifically). Go to article

05.12.11 · How The New Yorker Is Helping Pepsi With 'Social Marketing' - Marion Nestle - The Atlantic The latest "soda war" is the fight to have your products seem healthy—and PepsiCo has enlisted some media allies Go to article

05.10.11 · Small charities get TLC from mobile mentors - John Scott Lewinski - CNET News A new network employing mobile devices and social networks wants to make it easier for small charitable organizations to raise the money they need to help their causes.  Go to article

05.09.11 · Holy Gospel of CSR: Businesses Exist to Make Money, Not Further World Peace - Bunmi Akinnusotu - The Vault
In my early days as a nonprofit fundraiser, I used to think that corporations have a moral and ethical obligation to donate. After all, donating money was the least they could do to fix decades of discriminatory hiring practices and inadequate working conditions, for example. Over the years however, I've been fortunate to listen in on conversations among those very companies and learn from them. Corporate social responsibility (CSR) begins to look a lot different after digging a bit deeper and taking into account the multiple stakeholders a company must report to. Recently, I had the opportunity to join members of Net Impact Chicago for a discussion with James Epstein-Reeves, the founder and president of Chicago-based cause marketing firm Do Well Do Good and hosted by Boeing. Go to article

05.01.11 · How Brands Ensure Purpose Doesn’t End Up As Greenwashing - Simon Mainwaring - Fast Company As the business marketplace moves closer towards being a comprehensive social experience, the onus falls upon brands to be more defined in terms of what they stand for, their core values and how they communicate them to their community of customers. While that may sound simple it's very complicated to execute. Go to article

04.22.11 · Cause-Related Video Marketing: What Stonyfield and Honest Tea Can Teach Us - N/A - The Video Commerce Consortium As a tie in with April’s “Earth Month”, the CEOs of two organic produce companies, Stonyfield Farm and Honest Tea teamed up for a “cooperative video contest” with two objectives: Promote the companies’ partnership for Earth Month, and generate more awareness of the benefits of organic food and beverages. Below I have outlined how we can learn from their example of doing video in a “cause-related marketing” campaign, and have listed some tips for how your own business can do cause-related video marketing and practice corporate social responsibility. Go to article

04.20.11 · Research industry study finds weakening confidence in value of MR - James Verrenger - Research-Live Two-thirds of research suppliers are experiencing or expecting an increase in client spend this year, according to a new research industry trends study – but agencies are riddled with worries about the lack of perceived value in their work, while concerns linger over the quality of online samples. Go to article

04.13.11 · Promoting corporate social responsibility - Ju Chul-ki - The Korea Times Recently, the corporate world has been changing through the evolution of time. Since the 2008 financial crisis, further impetus has been given to the promotion of transparency and accountability as well as corporate citizenship. Go to article

04.06.11 · Not as Good as Giving - Study Finds Cause Marketing Drives Down Donations - James David Morgan - The Nonprofit Quarterly Times A University of Michigan study has found that cause marketing hurts charitable giving. More precisely, the study found that giving decreased if a donor had previously purchased a cause-related product, even if the donor was going to make the purchase independent of any charitable considerations. As a result of her findings, Professor Aradhna Krishna, the study's lead researcher, suggests that maybe not all giving is good giving. Go to article

03.31.11 · Buying Products Tied to Charities Depresses Giving, New Study Finds - Raymund Flandez - The Chronicle of Philanthropy Fund raisers have long worried about a possible downside to corporate-charity marketing deals—that people who buy a special brand of yogurt or computer or stuffed animal because a retailer promises to give a small percentage of the purchase price to a good cause will figure they have met their charitable obligation and not give as much in direct donations. Go to article

03.24.11 · 10 Tech Tools for Cause Marketers - Joe Waters - Selfish Giving Here’s a list of ten tech tools companies and causes can use for cause marketing to raise money and awareness. Go to article

03.14.11 · The Business Benefits of Philanthropy - Tiffany Finley - TriplePundit One of the chief misinterpretations of corporate charitable giving is that it must always be in monetary form. Volunteering, fundraising events, and publicity are also ways in which business, big or small, can help bring awareness to charitable work in their community. Even small donations can make a big impact on small organizations. So connecting the dots between employee interests, client investments, and strategic philanthropy can lead to healthier relationships. Charities receive donations, and companies receive positive publicity, strengthen ties with partners, and increase employee loyalty, making this a win-win for business and the community. Go to article

03.11.11 · Doing More by Doing Even Less - Jesse Weaver - Advertising Age Boulder Digital Works Student Offers Four Tips for Changing Behaviors Go to article

03.04.11 · Valuable opinions - Brian Tarran - Research Magazine Dan Kurani is sitting on a potential goldmine. While research agencies struggle to convince people to take part in surveys, resorting to offers of points, prize draws and charity donations as incentives, Kurani has built a mobile phone app whose sole purpose is to facilitate the exchange of opinions, consumer to consumer, where taking part is its own reward. Go to article

02.28.11 · How New Balance Is Driving a 'Movement for Movement' - Rupal Parekh - Advertising Age Hilary Keates, Global Marketing and Brand Management Exec, on Company's New International Campaign and Where It's Going Next. Go to article

02.23.11 · What Brands Must Do Now to Engage Their Customer Communities - Simon Mainwaring - Fast Company In this article Simon Mainwaring, a branding consultant, explains what brands must now do to engage their customer communities.
Go to article

02.10.11 · The Rise of Crowdsourcing in Corporate Social Responsibility - Paul Massey - Huffington Post In the past few years, we've seen several high-profile corporate social responsibility programs (CSR), in particular the Pepsi Refresh Project (a client of ours), Chase Community Giving and Target's Bullseye campaign, dominate the conversation of how companies are making a social impact. Go to article

02.08.11 · Have a charity goal you want to reach this year? Cause marketing experts share their advice - - USA Today In this article cause marketing experts share their advice. Go to article

01.31.11 · Giving grew in 2010; more expected in ‘11 - - Philanthropy Journal Charitable giving in the U.S. grew 6.6 percent in 2010 after falling an unprecedented 5.7 percent in 2009, and is expected to grow another 2.5 percent in 2011, a new report says. Go to article

01.27.11 · In The Classic Battle of CSR vs. Sustainability, We All Lose - Aman Singh - Vault.com Go to article

01.25.11 · HP remakes corporate philanthropy by donating its expertise to nonprofits - Dean Takahashi - VentureBeat Hewlett-Packard is reshaping its policies on giving away money to nonprofit causes. Now the company will not just give away money. It will also donate the expertise of its employees to build solutions for nonprofits. Go to article

01.18.11 · Can Corporate Social Responsibility Really Matter? Really? - Aarti Maharaj - BusinessInsider.com The ever-famous quote from Mahatma Gandhi ‘You must be the change you wish to see in the world,’ is fairly apt for businesses these days. In fact, coming to think of it…last year Gandhi’s quote must have hit home for some companies as we saw a sudden explosion of CSR initiatives from companies who feel the need to ‘give back to society,’ as Bill Gates would put it.  Go to article

01.10.11 · Consumer Philanthropy: It's a Good Thing - - TheWIP This article explains why consumer philanthropy is a good thing. Go to article

01.05.11 · The Four Keys to Corporate Sustainability in 2011 - Pattie Prairie - Fast Company In this article Fast Company expert blogger goes over her keys to corporate sustainability in 2011. Go to article

12.31.10 · Top 10 Cause Marketing Campaigns of 2010? - Andrea Newell - TriplepundIT 2010 was a big year for cause marketing. More and more campaigns are springing up with new ideas for engaging participants and facilitating change. Which campaigns piqued your interest this past year? Ad Age compiled a list of their top ten favorites. Go to article

12.23.10 · When is charitable giving by firms more of a marketing ploy? - Michael Hiltzik - Los Angeles Times So-called cause-related marketing is inescapable this time of year. It's uplifting to see major corporations devote some of their wealth and influence to good works. But what's the motivation? Go to article

12.21.10 · Creative Corporate Giving – For the Holidays and Beyond - Katherine Pickus - TriplePundit Traditionally, the holiday season is a strong time for philanthropic giving. But a recent survey conducted by Harris Interactive indicated that the number of Americans who will refrain from making charitable donations has doubled since last year. Go to article

11.29.10 · 5 Creative Social Good Campaigns for the Holiday Season - Geoff Livingston - Mashable With the holiday shopping season upon us, it’s common to see companies and causes use these days as an opportunity to mix in a little social good and entice buyers to choose their products and services. Here’s a look at five holiday cause marketing campaigns that use social media to win buyers and do good at the same time. Go to article

11.09.10 · CSR is about ‘purpose’; corporate philanthropy and cause marketing is long dead - - CauseBecause.com The recently released Good Purpose Global Study by Edelman reveals that consumers want corporations to place the interests of society on at least an equal footing with making a profit. Go to article

11.04.10 · Carol Cone to corporate America: 'Cause marketing is dead (as we know it)' - - USA Today Are consumers more likely to buy a product when there is a pink ribbon on the label? Probably not, says a new study out from the cause marketing gurus at Edelman. Go to article

10.20.10 · Social Good Is as Easy as Texting - Zachary Sniderman - Mashable.com Text messages are the new black when it comes to raising money for social good. Go to article

10.18.10 · Go Corporate or Change the World: How About Both? - Emily Noonan - Wall Street Journal Emily Noonan weighs the difference of working in a corporate or non profit atmosphere. Go to article

10.13.10 · J&J, Walt Disney, Kraft Foods Top CSR Ranking - - Environmental Leader This article explains the companies that ranked highest in corporate social responsibility. Go to article

10.11.10 · The rhetoric of corporate social responsibility outweighs the reality - - Guardian CSR-driven initiatives are simply not proportionate to the value that multinational companies extract from Africa and Asia. Go to article

10.10.10 · Businesses now spending more on corporate social responsibility - Steven Vass - Herald Scotland Scottish business spending on corporate social responsibility appears to have increased despite the economic crisis, a new survey by the Sunday Herald has revealed. Go to article

10.07.10 · Taking in a view of the future of market research - Brian Tarran - Research-Live.com On the first floor of the Eiffel Tower, researchers gathered yesterday to consider the future of the market research industry. Brian Tarran listened in. His conclusion: not only will agencies need to justify themselves as valued partners to corporations, they’ll need to win over technology-empowered consumers. Go to article

10.05.10 · Give back, feel good. But to whom, and how much? - Simon Avery - The Globe and Mail Very few companies have been able to generate such a national impact with their community investments, but many are trying today to give their social responsibility projects more punch as it become increasingly common for customers to ask what a business is doing for its community. Go to article

10.01.10 · With focused giving, who gets left out? - Jean Hopfensperger - Star Tribune As foundations and companies such as Target focus on specific issues, like its recent $500 million commitment to literacy, others will go unfunded. Go to article

09.28.10 · Ford, Pandora Launch Cause-Marketing Effort - Karl Greenberg - MediaPost Ford and Web radio station Pandora are partners in a new cause-marketing push featuring artists John Legend and Jewel.
Go to article

09.23.10 · 'Corporate social responsibility': a wobbly concept - Christine Arena - Christian Science Monitor 'Corporate social responsibility' is sometimes smart business, but it's always difficult to define. What social responsibilities do corporations bear? What should they? Go to article

09.21.10 · Cisco: Creating an ecosystem of giving back to society - - MoneyControl.com In this interview, CNBC-TV18's Executive Editor Shereen Bhan caught up with John Chambers to talk to him about Cisco’s social activities. Go to article

09.17.10 · CSR in a season of economic downturn - Bimbola Ashiru - BusinessDayOnline.com Corporate Social Responsibility, CSR, may become one of the biggest victims of the raging economic downturn especially in our part of the world. In a clime like ours where CSR as an integral aspect of the corporate philosophy is yet to be fully understood, much less entrenched, CSR is likely to be badly affected by the hurricane of the economic recession in which we are still embroiled. Go to article

09.10.10 · Study: More Wall Street Analysts Buy Corporate Social Responsibility - Michael Connor - Business Ethics Wall Street analysts who issue “buy” and “sell” recommendations on publicly-held companies are increasingly awarding more favorable ratings to firms with corporate social responsibility (CSR) practices, according to a new academic study. The study examined data on 4,109 companies over a 16-year period.  It found that from 1993-1997 a company’s CSR strength had a “significant negative impact” with sell-side analysts.  Since 1997, however, the perception has become more positive. Go to article

09.01.10 · Anything's Possible Through Crowdsourced Corporate Donations - Nancy Lublin - Fast Company As crowdsourced corporate giving becomes ubiquitous, Nancy Lublin offers tips to win those contests -- and the increasingly big bucks. Go to article

08.31.10 · Survey points to a generation gap over corporate social responsibility - Adrian Morrow - The Global and Mail The most recent survey, which focuses on corporate social responsibility (CSR), points to a generation gap between younger consumers and baby boomers when it comes to the importance of a company’s reputation for CSR. In the survey, only 16 per cent of those under the age of 30 said a company’s reputation was “very important” for them in making product choices, compared with more than 75 per cent of respondents over the age of 55. Go to article

08.11.10 · During downturn, corporate giving focuses on basic needs - Christie Garton - USA Today Even though the recession hurt corporate charitable giving last year, some areas of giving increased, including health and education. Go to article

08.10.10 · Corporate Social Responsibility of the Rich and Famous - John Connelly - Business Review Canada Royal Bank of Canada, Enbridge and Rogers Communications embrace the value of CSR policies and reap great returns on investment. Go to article

07.12.10 · Depending on the Kind-ness of Strangers - Stuart Elliot - New York Times A line of snack bars is trying to live up to its brand name with an initiative that offers a twist to the typical cause marketing effort. Go to article

07.06.10 · Staples Enlists Celebs For Back-To-School - Tanya Irwin - MediaPost Staples is ramping up its back-to-school charitable effort with the help of three celebrities in a digitally focused effort. Go to article

07.06.10 · Staples Teams Up With Do Something - Sheila Shayon - Brand Channel Staples is partnering with the U.S. non-profit group DoSomething.org on its 2010 Give-Back Pack initiative. Go to article

07.01.10 · Meet the new market researchers - Robert Bain - Research Live Everyone seems to want to have a go at the stuff that market researchers used to do. And some of them are offering to do it for free. Robert Bain surveys the competition. Go to article

06.28.10 · How to Get the Social-Media Generation Behind Your Cause - Ann Marie Kerwin - Advertising Age For young adults, activism can be hitting 'like' on Facebook, but brands can use this to their advantage... Go to article

06.23.10 · Designer Pledges $2 Million to Antipoverty Program - Shelly Banjo - Wall Street Journal Designer Tommy Hilfiger is looking to bring the idea of ending global poverty into fashion with a new upcoming cause marketing campaign in 2011.
Go to article

06.15.10 · Leveraging Social Media For CSR: An Alternative Future For BP? - Aman Singh - Forbes Aman Singh gives the latest word on corporate social responsibility. Go to article

06.10.10 · Corporate responsibility in a post-BP Digital Age - Caroline McCarthy - CNET This article explains how the recent BP oil spillage has changed corporate social repsonsibility for the future. Go to article

06.08.10 · The Parents Of CSR: Nike And Kathie Lee Gifford - James Epstein-Reeves - Forbes James gives the latest word on Corporate Social Responsibility. Go to article

06.07.10 · UK MR down 4.7% in '09 – but this year's Q1 looks better both at home and abroad - Brian Tarran - Research Market research industry revenue was down 4.7% in the UK last year, according to figures published this morning by the Market Research Society (MRS). Go to article

06.07.10 · Market research revenue down in 2009 - Branwell Johnson - Mad.co.uk Total market research industry revenue for the UK fell by 4.7% last year, a positive result, according to industry body MRS. Go to article

06.01.10 · YouTube: Cause Celeb - Sheila Shayon - Brand Channel Ad Age recently named its top five picks for cause-marketing related videos, led by the Haagen-Dazs "Help the Honey Bees" campaign above. Go to article

05.27.10 · YouTube's Must-See Cause-Marketing Picks - Ramya Raghavan - Advertising Age If your launching a corporate social-responsibility campaign, watch these five videos first. Go to article

05.19.10 · Making Room for Better Corporate Social Responsibility in Africa - Dianna Games - AllAfrica.com The Nigerian government is busy with legislation which, if passed, will make it mandatory for companies to pay 3,5% of their gross profit to corporate social responsibility (CSR) initiatives. Go to article

05.11.10 · 8 Tips for a Successful Social Media Cause Campaign - Meagan Edelstein - Mashable This article gives 8 useful tips for a successful social media cause campaign. Go to article

05.01.10 · Online unplugged - Robert Bain - Research As online research comes of age, have we faced up to questions about representivity? Research brought together four industry figures to thrash out the issues. Go to article

04.27.10 · QSRs kick off cause marketing efforts - Christa Hoyland - QSR Web This article is a roundup of several quick-service brands from various segments that have recently launched cause-marketing campaigns.
Go to article

04.22.10 · The old and the new - Robert Bain - Research Live An Esomar debate in London last night pitted ‘traditional’ research methodologies against ‘modern’ ones. Go to article

04.15.10 · Good cause, or just a good time? - Jean Hopfensperger - Star Tribune From 10Ks to pink ribbons, "cause marketing'' is hot. But participants should look into the details of such for non-profit events. Go to article

04.12.10 · Economist Urges Charities to Get Ready for the Economic Recovery and a Brighter 2015 - Caroline Preston - The Chronicle of Philanthropy Economist Susan Raymond Urges Charities to Get Ready for the Economic Recovery and a Brighter 2015. Go to article

04.06.10 · Most Dubai firms shun social roles - Samia Badih - GulfNews.com This article shows statistics from a recent survey on the social roles of businesses in Dubai. Go to article

04.01.10 · Charity Gives Shoe Brand Extra Shine - Christina Binkley - The Wall Street Journal This article touches on Toms and other similar companies that are make philanthropy a central aspect to their business—and their marketing. Go to article

03.27.10 · Social Responsibility Boosts Brand Perception - Elena Malykhina - Adweek This article explains how social responsibility can boost brand perception. Go to article

03.24.10 · Are India's rich charitable? Not very, study shows - N/A - The Economic Times This article explains how the number of wealthy Indians has been rising fast over the last decade, but are not ready yet to let go of their hard-earned cash, even for charity.
Go to article

03.24.10 · Treating respondents right - Robert Bain - Research This blog posting covers responses and opinions from the Idea Rush session at Research 2010 where Jeffrey Henning of Vovici spoke about the importance of treating survey respondents right. Go to article

03.24.10 · US charities hit by recession's impact on spending - Michelle Nichols - Reuters This article hits on how US charities are starting to feel the lag effects of the recession in 2010. Go to article

03.16.10 · Would You Check in to a Box of Tampax? For Charity? - Kunur Patel - Advertising Age This article explains a new application called CauseWorld which allows consumers to use mobile-check-in services to earn money for charity. Go to article

03.11.10 · Want to stand out? Partner with a nonprofit for a cause - Kristina Knight - BizReport A new report from communications agency Cone finds that consumers are not only looking for causes to support but they are more likely to support the products of corporations who are supporting causes. Go to article

03.09.10 · Mobile research – are we engaged? - Robert Bain - Research This article talks about the mobile revolution and how it relates to research. Go to article

03.05.10 · Bumpy ride for corporate giving amid recession - Michelle Nichols - Reuters Giving by U.S. companies endured the worst recession in decades with mixed results as some pared back philanthropy in the face of tough times, others increased budgets and most predicted a steady 2010. Go to article

03.03.10 · Cause Marketing 2.0 - Michael Nelson - Digital Marketing Blog This article explains how more and more companies are jumping on the cause marketing bandwagon as an alternative to tradition advertising. Go to article

03.02.10 · HP, Intel, General Mills Top List of Best Corporate Citizens - Staff Writer - GreenBiz.com This article explains Corporate Responsibility Magazine's 11th annual Best Corporate Citizens list, putting Hewlett-Packard, Intel and General Mills in the top three categories. Go to article

03.01.10 · Next Up In Do-Good Marketing: Brands Turn To Microsponsorships - N/A - MediaPost This article explains how brands are now moving beyond cause marketing to so-called microsponsorships. Go to article

02.22.10 · Wrap Your Corporate Image in a Worthy Cause - Craig Mellow - Corporate Board Member This article explains how strategic philanthropy will work better if the board gets involved and makes sure it is a worthy cause.
Go to article

02.22.10 · The Power to Change Communities - Kim Gordon - Entrepreneur This article explains how cause marketing campaigns have the power to change communities.
Go to article

02.19.10 · Businesses continue to find ways to give back - Sharon Pollack & Joanne Stewart - Westchester County Business Journal This article addresses how and why businesses continue to find ways to give back. Go to article

02.17.10 · More things research can learn from other walks of life - Robert Bain - Research This article explains a few lessons that MR practitioners can learn from the worlds of football, Hollywood, graffiti and more. Go to article

02.16.10 · Why Social Media and Cause Marketing Belong Together - Joe Waters - Selfish Giving Explains Why Social Media and Cause Marketing Belong Together. Go to article

02.12.10 · Cause marketing comes with rewards, risks - Barry Shlachter - Star-Telegram This article explains how cause marketing comes with both risks and rewards. Go to article

02.11.10 · Helping Nonprofits Raise Money Like Goldman Does - Amy Feldman - BusinessWeek This article explains how retired Goldman Sachs banker Chuck Harris is bringing Wall Street capital-raising methods to the nonprofit world. Go to article

02.08.10 · Pass or Fail, Pepsi's Refresh Will Be Case for Marketing Textbooks - Natalie Zmuda - Advertising Age Pepsi has the rest of industry eyeing their bold social-media experiment. Pepsi aims to change the traditional marketing way of thinking.
Go to article

02.04.10 · Research departments 'uncertain' of social media role - Robert Bain - Research This article referrences a new study from the Internet Advertising Bureau (IAB) and warns of the potential for confusion over the role of research departments in managing social media. Go to article

01.31.10 · Pepsi Invites the Public to Do Good - Stuart Elliott - The New York Times Pepsi is inviting its customer to help them support social causes. They plan on using social media outlets like Facebook and Twitter help spread a message. Go to article

01.21.10 · MR must educate the media in the use of research - Liz Nelson - Research Research agencies should take more responsibility for making sure that research findings are properly reported in the media. Go to article

01.19.10 · Workplace and corporate giving 'hit by volunteering' - Kaye Wiggins - ThirdSector Go to article

01.13.10 · Market research in 2010: In a word... - Phyllis Macfarlane - Research A compilation of voices from the market research industry picked one word that they believe will sum up market research in 2010.
Go to article

01.07.10 · Web Leading Channel for Cause Marketing - N/A - MediaBuyerPlanner This article goes over the leading cause marketing efforts in current events. Go to article

01.06.10 · 2010 predictions – research for research's sake is over, says Forrester - Brian Tarran - Research This article details Forrester's recent report on the future of the 2010 research market. As the recession starts to ease research buyers will continue to demand proof of ROI on their research projects, making the downturn slow to recover. Go to article

01.06.10 · The Most Influential Cause Marketing Campaigns of All Time - David Hessekiel - Posterous.com David Hessekiel, founder of the cause marketing forum goes over the top ten most influential cause marketing campaigns of all time. Go to article

01.03.10 · Despite tough economy, advisers are still giving - Lisa Shidler - InvestmentNews Article explains that advertising companies have remained committed to donating to charities throughout the recession. Go to article

12.23.09 · Win-Win-Win-Win Philanthropy: Corporate Philanthropists, Advertisers, Marketers & Nonprofits Must Work Together to Achieve Maximum Impact - Maureen Flynn - onPhilanthropy This article talks about corporate philanthropy trends are showing an increasingly significant amount of overlap among cause marketing, corporate philanthropy, public relations and CSR Go to article

12.21.09 · A lament for fundraising research - Peter Maple - Research In this article Peter Maple talks about the lack of marketing research into charity fundraising space and explains why it is important. Go to article

12.17.09 · Pepsi Benches Its Drinks - Suzanne Vranica - Wall Street Journal Pepsi ditches the super bowl for a cause marketing campaign targeting kids at school. Go to article

12.17.09 · Competition Challenging Kroger Strategy in the Recovery - Mike Duff - BNET It has developed loyalty card and private label programs that allowed it to sell more product tonnage in the past quarter even if at lower prices that hurt ... Go to article

12.16.09 · Hilton, Virgin America partner on loyalty effort - - DM News Hilton HHonors, Hilton Hotels' loyalty program, has partnered with airline Virgin America on a program that allows members to earn Virgin rewards points for ... Go to article

12.14.09 · Canadians trail U.S. in charitable giving - QMI Agency - Toronto Sun This article goes over the results of a survey done by the Frasier Institute on Canada's generosity Index. Canada's numbers are compared to the U.S. Go to article

12.11.09 · JD Power Survey: Mercedes Buyers Most Loyal - - U.S. News Rankings & Reviews Customer loyalty is an extraordinary test of vehicle quality and customer service. And no automaker has mastered building a loyal following quite like ... Go to article

12.08.09 · Verizon Debuts Customer-Loyalty Program - Aaron Baar - MediaPost Publications Verizon is launching its first customer-loyalty program, giving current customers the ability to purchase gift cards from ... Go to article

11.25.09 · How the recession is reshaping research - Angus Reid - Research This article explains how our current recession has reshaped market research. Go to article

11.20.09 · Corporate Social Responsibility: It's All About Marketing - C. B. Bhattacharya - Forbes This article helps explain how the success of a corporate social responsibility campaign is determined by the ability to market it. This may sounds cynical but it is true. Go to article

11.19.09 · Slowdown in Charitable Giving Kicks In - PUI-WING TAM - Wall Street Journal Around a time of the year when charitable giving tends to increase Silicon Valley has experienced a unusual slowdown. Go to article

11.16.09 · Internet Marketing 101: Why marketers need cause marketing - Kristina Knight - BizReport Article explains why marketers need cause marketing using statistics from the 2009 Edelman Goodpurpose survey.
Go to article

11.12.09 · Cause Marketing Creates a Buzz - Tim Parry - MultiChannel Merchant Gives examples of many new companies that are starting to include cause marketing programs in their marketing mix for the upcoming holiday season. Go to article

11.08.09 · Philanthropy 2009 -- Four Ideas for Tough Times - Shelly Banjo - Wall Street Journal This article gives four smart strategies around different ways to give that will help people when giving in these difficult economic times.
Go to article

11.05.09 · Nonprofits at Risk in Partnerships with Corporations - N/A - NewsBlaze Charities and other nonprofits may put their brand at risk when they partner with corporations on social responsibility (CSR) initiatives. Go to article

11.03.09 · Sara Lee Deli Fights Hunger With Twitter Feed - Karlene Lukovitz - MediaPost Summarizes a cause marketing effort by Sara Lee Deli that seeks to attract new Twitter followers while also fighting hunger. Go to article

11.01.09 · Cause Survey 2009: Committed to the cause - Tonya Garcia - PRWeek Summarizes and analyzes results and statistics from the 2009 PRWeek/Barkley Cause Survey. Go to article

10.28.09 · Ipsos goes social and makes everyone a pollster - Katie Bailey - Media in Canada Market-research giant Ipsos, launched a new online opinion website this week designed to form a dedicated community of users for future market research surveys. Go to article

10.22.09 · What Business Pros Can Learn from School Kids About Corporate Responsibility - Tom Savage - GreenBiz.com One doesn't need an expensive MBA or a degree in environmental sciences to learn about social and environmental responsibility. Go to article

10.22.09 · Study: Consumers Embrace Merchants With a Social Purpose - N/A - MultiChannel Merchant This article write up summarizes findings in Edelman's 2009 Goodpurpose Consumer Study. Go to article

10.20.09 · Active vs. Passive Cause Marketing - N/A - Selfish Giving Explains the difference between active and passive cause marekting strategies. Gives examples of which retailers are currently doing both. Go to article

10.16.09 · Ad Deals Let People Share in Charitable Giving - Ken Liebeskind - ClickZ Today more and more websites are promoting cause marketing for advertisers while giving users the opportunity to donate to charities without spending their own money. Go to article

10.16.09 · How non-profits can use cause marketing - John Hayden - JohnHayden.com Video and article explains John Haydon's views and opinions of how non-profits can use cause marketing to their advantage.
Go to article

10.08.09 · Getting Rid of the Fear in Cause Marketing - Kimberly Anderson Kelleher - Advertising Age When it comes to getting active in cause marketing, fear turns out to be a giant factor that is holding companies back.
Go to article

10.02.09 · Market research with a social mission - Peggy Connolly - Boston College: Center News & Features Blog Think about market research and the power of data, demographics and knowledge probably comes to mind. What if you added the power of passion that comes with supporting the mission of leading nonprofits?That’s what Ed Martin, director of international insights and new methods at The Hershey Company, has done with a new global initiative that will raise money for nonprofits while delivering research to participating companies. The new effort, called Pause to Support a Cause, will partner with nonprofits to create a database of millions of receptive panelists willing to take part in on-line surveys and market feedback studies. A dedicated campaign web site is now live atwww.surveyforgood.org. Go to article

10.01.09 · Marketing With Meaning! Is There Any Other Way? - Pete Blackshaw - Advertising Age Explains Bob Gilbreath's new book titled "The Next Evolution of Marketing: Connect With Your Customer by Marketing With Meaning". Go's over Bob's road map to brand-building with provided value. Go to article

09.30.09 · Some Social Media Tips for Cause Marketers - Scott Pansky - Advertising Age Today, digital strategies are essential for any effective cause marketing campaign. Scott Pansky of Allison & Partners shares some numbers on different digital strategies, then offers tips on best practices and techniques for using them. Go to article

09.29.09 · Many Companies Remain Committed to Good Corporate Citizenship Despite Rocky Economy - Jill Jusko - IndustryWeek Highlights important information gathered from the 2009 State of Corporate Citizenship in the United States survey.
Go to article

09.22.09 · How Corporate Responsibility Can Survive the Recession - John Quelch - Businessweek Discusses new ways and strategies around corporate social responsibility and how it can survive the current recession. Go to article

09.18.09 · WOM measurement to continue strong growth - study - Robert Bain - Research Spending on research and measurement of word-of-mouth marketing in the US grew nearly 15% last year to just over $200 million
Go to article

08.31.09 · Sonic Launches 'Limeades for Learning' - Emily Bryson York - Advertising Age Sonic in partnership with Donors Choose has started a new campaign titled "Limeades for Learning". This campaign focuses on teachers around the country giving both a national and local appeal. Go to article

08.22.09 · CSR And The Bottom-Line - Agbo Agbo - Guardian Newspapers Covers corporate social responsibilty and how it is recently changing to become a more important topic in society. Go to article

08.14.09 · Seventh Generation’s 2008 CSR Report – a Model for Making over Corporate Social Responsibility? - Sarah Harper - Triplepunit

Covers the release of a recent corporate social responsibility report from Seventh Generation. The report explores ways in which companies can more effectively combine social justice, environmental stewardship, and economic growth.

Go to article

08.03.09 · Corporate Social Responsibility in a Downturn - Martha Lagace - Working Knowledge

Q&A with V. Kasturi Rangan, the Malcolm P. McNair Professor of Marketing at Harvard Business School. Kash explains how that a recession is the perfect time for companies to participate in corporate social responsibility activities.

Go to article

07.01.09 · Economic downturn remakes corporate social responsibility programs - Caitlin O'Toole - News.com Australia

Corporate social responsibility programs are starting up again in the downturn and are ever so important. Now is the time to boost reputation and your companies image.

Go to article

07.01.09 · Ramp Up Marketing in a Downturn - Jeff Wuorio - Entrepreneur Focuses on easy ways for entrepreneurs and small businesses to ramp up their marketing schemes in a downturn. Go to article

06.01.09 · Rebuilding corporate reputations - Sheila Bonini, David Court & Alberto Marchi - McKinsley Quarterly

Explains how companies must take action to rebuild their corprate images and reputation in the eyes of consumers. Goes in depth into how serious todays reputation challege is becoming.

Go to article

05.20.09 · Corporate Social Responsibility in a Recession - Jack Welch & Suzy Welch - Businessweek

Explains how companies are dealing with the recession in regards to social responsibilty and philanthropy. Talks about how companies view on social responbility changes when the money necessarily isn't there.

Go to article

09.04.08 · Promoting Corporate Social Responsibility - David R. Butcher - ThomasNet Promoting corporate social responsibility in a time where businesses are very cost conscious is very hard. Explains how companies are facing pressures from investors, governments, and society in general to be more social responsible. Go to article

09.03.08 · Dawn Eyes Facebook for Cause Marketing - Elaine Wong - BrandWeek Facebook is looking into a cause marketing campaign with Dawn a brand of Proctor & Gamble. Dawn's latest cause marketing campaign is dealing with different wildlife programs. Many members of these programs are on Facebook themselves making an easy connection. Go to article

12.11.07 · Examples of Social Responsibility - Les - Associated Content

Great examples and scenarios of social responsibility from different types of businesses and corporations.

Go to article

09.29.07 · Marketing's True Survivor - Mike Swenson - Advertising Age

Discusses how when times are tough marketers and advertisers should turn Cause Marketing related strategies.

Go to article

11.30.-1 · Feel the fear and do it anyway - Robert Bain, Alison Macleod, Simon Lamey - Research Robert Bain looks at the role of guts in the profession, while Alison Macleod calls on researchers to speak up, and Simon Lamey of Wardle McLean urges a braver approach to the practice of research. Go to article

11.30.-1 · The perfect response - Robert Bain - Research Robert Bain from Research.com gives his take on how can the research business keep its respondents engaged. Go to article

11.30.-1 · Is research becoming cool? - Tim Phillips - Research Live In the digital age, data analysis is the new cool profession. Tim Phillips asks if this is great news for research, or if the dusty world of MR is being left by the wayside. Go to article