Its real power lies in enabling people to do something for a cause which they specifically care about.
- Ed Martin , Director, International Insights & New Methods, The Hershey Company
82% of consumers said that cause-related marketing enabled them to support a charity or cause more than they would have otherwise.
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Corporate Responsibility Matters This blog helps encourage strategic thinking and creative insight to discussions about the evolution of CR strategy and practice. Go to blog |
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Authentic Organizations Compiles an array of authenticity issues and examples of organizations. Go to blog |
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The Responsible Marketing Blog Covers topics, campaigns and other news on responsible marketing around the globe. Go to blog |
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Cause Marketing The Cause Markeitng blog is dedicated to highlighting the best and the worst cases of current and past cause marketing promotions and campaigns. Go to blog |
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Corporate Social Responsibility Businessweek's corporate social resonsibility blog. This blog is available to all members of Businessweek's BusinessExchange and covers all topics around CSR. Go to blog |
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In Good Company Vault.com's blog on corporate social responsibility. Aman Singh Das, the CSR editor for Vault.com writes the blog and focuses on corporate diversity practices and sustainability, and how they translate into recruitment and strategic development at Fortune 1000 companies. Go to blog |
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GOODGOOD is a collaboration of individuals, businesses, and nonprofits pushing the world forward. Go to blog |
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the CRO BlogThis blog is for corporate responsibility officers, CEOs, other practitioners, service providers, and nongovernmental organizations (NGOs). The CRO Blog covers sustainability and the environment; corporate responsibility; reporting; governance, risk and compliance (GRC); governmental relations; investor relations (IR); socially responsible investing (SRI); business ethics; philanthropy; citizenship; diversity; legal issues; brand management; communications; and the gamut of CR-related topics. Go to blog |
How It Works
Giving… and receiving… has never been easier. See how your time, your market research or your charity can get involved.
See how it works
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The first step in revolutionizing how we give, how we research, and how we accept assistance starts with registering with the Pause to Support a Cause program. Choose to get involved personally, request more information on how to become a corporate user of the Pause Research Panel, or register your charitable organization and start tapping into a broad audience of invested, philanthropic consumers looking to learn more about how to support causes that strike a chord. Register today
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Pause to Support a Cause, a milestone CMO Council campaign, will enjoin global corporations and public sector partners in a new initiative to "survey the socially beneficial way" by "donating on behalf of those participating." Learn more about the CMO Council
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